Photo by Geralt, via Pixabay Attract the Right Job or Clientele: How Can Explanations in Apologies Contribute to Business Growth?    Errors are typical, but how we handle them defines us and can weigh heavily on future business. First and foremost, it...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Each Experience is An Opportunity for Career and Business Growth The question, 'Do you think singularly or collectively?' comes to mind upon reviewing my career journey from corporate sales to...

Photo by Geralt via Pixabay Attracrt the Right Job or Clientele: Why Smart Marketing Is the Backbone of Business Growth In business growth, marketing isn't just about selling; it's about connection. The right message sent at the right time to the right people—that is...

Photo by Geralt via Pixabay Attract the Right Job or Clientele:  What Makes a Great eCommerce Product Page? Having the necessary pages in place is vital to getting your eCommerce store up and running. This includes product pages for every single one of your...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Launch Promotions That Work: How To Hack Consumer Psychology Promotions sound exciting to the companies running them, but if you look at them holistically, they don’t often work the way business leaders...

Photo by SasquillianGDJ, via Pixabay Attract the Right Job or Clientele: Extract Unique Ideas for Career and Business Growth Due to genetics, how we were raised, education, and our unique mental interpretation of facts, there is little doubt that we are all different...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Automate Startup Admin Tasks Before Scaling Upon imagining the moment your startup finally “makes it,” what comes to mind? Maybe it’s a flood of new customers, media coverage buzz, or investors...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Elevate Customer Experience and Support First and foremost, it is critical to foster a dedicated clientele. Otherwise, the business will likely fade away. Your customers are an essential part of...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: CEOs Drive Credibility and Business Growth with Social Media Gone are the days of CEOs being able to stay offline. The most competitive executives now see their social media presence as an essential asset...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How to Improve Staff Engagement for Business Growth Sadly, many companies suffer from high employee turnover as engagement remains at all-time lows. Many companies have tried everything, including...

Photo by CharlVera Attract the Right Job or Clientele Eco-Friendly Practices Are Beneficial for Business Growth The planet needs help conserving its resources and the environment for future generations. Some businesses throughout the country — and even the world — are...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How Customer Loyalty Impacts Business Growth and Success  Customer Loyalty Impacts Business Growth and Success Loyal clients provide steady revenue as they will typically spend more over time....

Photo by Geralt via Pixabay Attract the Right Job or Clientele: How To Overcome Challenges While Implementing AI Among Sales Teams Artificial intelligence (AI) is a breakthrough for sales operations. If you’re looking to stay competitive, you can’t afford to ignore...

Attract the Right Job or Clientele: Five Strategies to Engage Brainstorming Sessions for Growth Brainstorming sessions hold immense potential for unlocking creativity and generating groundbreaking ideas. Yet, they often fall short, devolving into unproductive...

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Leverage Customer Feedback for Ideas and Business Growth Businesses grow by diving into customer interests. Shoppers are the most critical stakeholders and can provide the necessary feedback for...

In the ever-evolving marketing world, one of the most persistent questions for business owners and career professionals is: Should we focus more on cost per lead (CPL) or cost per sale (CPS)?  While both metrics provide valuable insights into the effectiveness of a marketing strategy, choosing the right one to prioritize can significantly impact your bottom line and how you interpret success. 

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