Creative communications of many types will enthuse your audience, but only some recognize the fact or want to take responsibility. The typical approach in the sales environment is to memorize scripts; sadly, not everyone acknowledges the lack of enthusiasm associated with doing so.
We each have varying abilities, and we must capitalize on our best. For example, I use humor to engage people, but only some of us know how to stir laughter. The essential element is speaking to the prospect’s interests and addressing their needs, wants, and desires to enhance our business. The question is, Are you ready to enthuse your audience?