Online shopping is gaining ground on brick-and-mortar sales. This year, expectations are that just over 20% of retail purchases will happen online, and by the end of 2023, the global eCommerce market will be worth more than 6 trillion USD.

As a result, companies can’t afford to ignore the power of a great online experience. When customers can readily access engaging content, quickly find what they’re looking for, and easily discover product details, they’re more likely to walk away satisfied and return to make additional purchases.