Thinking of a company as a faceless, almost static entity is effortless. That’s because while we may use their services, we are unlikely to feel a personal connection to a brand as if it were an interpersonal relationship. While brand loyalty can be essential to foster for some companies, they are always keenly aware that this loyalty takes years to build and seconds to destroy.

Moreover, as more and more businesses seek to game the algorithm, use AI to become more efficient, integrate the most stringent copywriting practices designed to wow and motivate you, and publish the sleekest, most exciting video content, these efforts can drown amid a sea of every other business doing the same thing. Accordingly, our collaborative blog offers insights into the question, Do you realize the many virtues of humanizing your brand?