No one enjoys a disaster or a new strategy that costs more than it produces income. On the other hand, it is a rarity for someone to accurately predict the outcome of success or failure. In between, we need to ask ourselves privately, ‘Do you tolerate risk well?’

Should your answer be negative, sales may not be a suitable profession, and operating a business will be a gut-wrenching experience. Somewhere in the middle, you can succeed if you are willing to contemplate, research, contemplate again, and then test the more likely option to succeed.