We each have a unique communication style and preferences for connecting with others. However, at the core, realizing that the potential outcome of doing business is at stake makes it necessary to review strategies, approaches, and techniques regarding our communications. Hence the question, ‘Do you treat communications as future sales?’
The idea evolves as podcast opportunities appear to be more prevalent. Being a guest combines the two themes of communicating to attract attention to our work and utilizing the social media platforms that match our style. When we put ourselves in front of the public, what we say, emphasizing select words, our tone of voice, and how we communicate, will either increase or decrease business growth.