A landing page is a specific page on your website that sits all by itself. It’s not the homepage; it’s a page people end up on after clicking a link you provide. It could be an online advertisement, an email/text link, or anything else.
A successful landing page can be what your marketing campaign precisely needs to give it a boost. You have created this landing page for everyone who comes via a particular source. When done well, the better design of pages will improve conversions. But not everyone will create the page well to have visitors soon leave the website. Our collaborative blog offers ideas on developing landing pages that actually convert.