Howie Turkenkopf provides today’s guest blog to maximize your trade show success and business growth. He is VP of Marketing and Business Development at Stran Promotions Solutions. Before working at Stran, Turkenkopf spent 15 years in the live music industry in marketing, merchandising, and event operations roles. You will find insights for maximizing trade show success and business growth. Below is a comprehensive guide to help you through every stage of the trade show process, from pre-show planning to post-show follow-up.