No matter the profession, whether an employee, a corporate executive, the CEO of a Fortune 100 company, or an entrepreneur, one critical strategy for business growth and success is to have the utmost priority. The critical strategy to which I refer is customer care. 

Customer service is quite generic and generally refers to ensuring all goods and services are delivered promptly, and issues are properly addressed. However, the critical strategy will lead to business growth and success when one digs deeper into customer ‘care’ by displaying sincere care upfront and then proving it so with timely and thoughtful follow-through actions.