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Note: Our collaborative Blog offers valuable insights on, ‘Shady Dealings: The truth about why no one trusts your current e-commerce store.’
Integrity and trust are the essentials of all business and everything else that we do. The two elements forecast our outcome; done well, we will find success. Read the insights below to help you move forward on a better footing today.
To say that selling online has ever been simple would be to undermine the realities drastically. Ever since their popularity began soaring in the 90s, e-commerce setups have been a delicate balancing act of well-designed websites, effective visual sales, and, of course, the ability to attract online traffic in the first place. Marketing budgets have a long-standing history for this purpose over many years. With so much riding on its success, you could go as far as to say that e-commerce has long served as a kind of make-or-break scenario.
As if those challenges weren’t enough, an e-commerce landscape that’s expanding at a frighteningly fast pace (there were around 900 million extra digital shoppers in this past year alone) makes it even harder for companies to make their mark. Yet, with countless consumers now prioritizing this shopping method, it’s never been more critical to become a trusted player in the field.
Unfortunately, with face-to-face sales and in-person samples entirely off the track, countless companies making their e-commerce debuts are learning that trust through a screen isn’t the easiest to achieve. And, with consumers failing to convert if they don’t believe that brands are the real deal, that can be a costly mistake. Here, we consider just a few potential errors that could be stopping you from earning that trust and what you can do about them.
The Truth About Why No One Trusts Your Current E-Commerce Store
3 Suggestions for Overcoming the Lack of Trust
# 1 – Your Website Is All Wrong
A cookie-cutter website with poor layouts, slow loading times, and generally complicated navigation is never going to highlight your e-commerce business as one worth buying from. All of these things will send a clear message that you have not thought everything through. Accordingly, you will be increasing the chances that consumers will assume your products won’t be all that great. Hence, the first step towards that all-important trust is to develop a website worth believing in and trusting.
Most obviously, this reveals the importance of ensuring a layout that provides the best first impression. You can achieve the draw by either bringing designers in-house or outsourcing with one of the many trusted design agencies now available. Whichever route you take, you’ll want to ensure simplified, compelling designs that load fast, respond to different devices, and ultimately shine your products in a light that shows them as legitimate and worthwhile.
# 2 – Trusted Brands Don’t Back You
Just as personal recommendations determine success once you establish your presence, backing by trusted brands can make a huge difference in gaining interest. On the flip side, a notable lack of support can altogether unravel your efforts. Most obviously, the inability to get search engines such as Google onside is guaranteed to see consumers failing to consider you.
Boosting your SEO ranking is imperative; consider these options:
- Improved design
- Keywords frequently in search
- Content such as blog posts, social media, podcasts, Etc.)
These and other creative techniques you may have in mind are imperative. You’ll also want to position links to your website on other authoritative sites, either by working with bloggers or collaborating with other brands.
Finally, selling on other trusted platforms through the help of strategic programs like the Amazon global selling program provides a great way to immediately connect with huge new audiences under the already trusted umbrella of a known name. Take all of these techniques together, and you should find that you can both dive straight in with sales and develop a more trustworthy reputation from which to grow.
# 3 – A Total Lack of Feedback
As online competition grows, the need to prove yourself as the seller worth shopping with has reached entirely new heights. To some extent, of course, all of the corrective action that you’ve already taken is going to help with this, but you’ll still likely find that consumers will not convert if you don’t also provide viable feedback to reassure them. After all, you’re still a largely unknown entity at this stage, meaning that if it comes down to a battle between you and a brand that displays unbiased consumer reviews on all of their product pages, you’re never going to win. Make sure that isn’t the case by taking steps to either supply general brand reviews on your main page or to allow consumers to leave individual reviews for each product. Doing so can be a nerve-wracking move that can go either way. However, if your products and service are good, those reviews are far more likely to recommend your brand in a significant way.
Trust has never mattered so much for sales, but it’s also never been harder to achieve. Make sure that consumers can get behind you by actively uncovering and removing all doubt. Build your brand, your reputation, for sales to follow.
For More Insights: Visit Elinor’s Amazon Author Page
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Sales Tips: The Truth About Why No One Trusts
Your Current E-Commerce Store
- Research the websites of your top three competitors to know and understand their differentiating factors.
- The term used for your unique style is ‘personal brand’ – build it with consistency.
- Communicate via varying methods your unique approach to business and serve clients well.
- Convey the how and why you differ from other sellers and the value-add you deliver for clientele.
- Consider partnering with complementary companies that are also trustworthy.
- Work toward building brand recognition and audience attraction.
- Prompt follow-up for all matters is essential for grooming additional business.
- Check in after the sale to ensure customer satisfaction.
- Keep the end goal in mind of creating a returning and referring clientele.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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