The concept of winning offers a variety of concepts and ideas that can benefit one or many. In the selling environment, the common phrase is to work for a win-win. Customers receive what they desire, and the salesperson typically earns a sizable commission. Behind the scenes, the company also wins, especially when the service excels and client loyalty becomes a given.

Once we each answer the question, ‘What does winning mean to you?’ we can move forward with a better approach. A current example is that of one lucky winner forthcoming in the Powerball contest. Will the winning person reward themselves only with the $2 billion-plus or reach out to benefit their family, communities, or society for an expanded win?