What we communicate, whether online, verbally, or written, return to us tenfold and is known as the boomerang effect. The process begins with our mindset. Should one’s ego take control, there is little to embrace for the outcome. But upon viewing those we meet as an equal and striving to uncover their desires, we have an opportunity to grow business substantially, often together.

The result of the boomerang effect is more significant than most realize upfront. For example, disrespect and the lack of inclusion of others will have many people avoiding you. Worse, the poor word of mouth will spread to their connections, poorly affecting all efforts and harming potential business growth. On a positive note, when we strive to connect with those with similar values and priorities for a collaborative effort, we can grow a more robust audience and businesses more adeptly and successfully.