A recent online meeting, plus countless others, has me wondering, ‘Are your meetings producing results you desire?’ The problem is not planning the presentation from a friendly sales perspective.

The goal of any presentation is to communicate to the interests of the person or people attending. It is never just about the presenter or company. Make the offer desirable and generate curiosity by presenting to attendees’ interests, needs, and desires. A successful presentation will encourage questions, but the presenter is to begin by asking, ‘Do you have questions?’