The sales philosophy is to make the selling process credible and communications simple, all to increase the desire to begin a new relationship and encourage a ‘Yes!’. But as Yogi Berra once said, ‘It isn’t over until it’s over!’ The answer to yes is only the beginning. What matters equally is the follow-through on every detail and all promises; otherwise, there will be a leakage in interest and clientele.

Perception is everything; the details must be communicated precisely and on time. Therefore, do your communications encourage your audience to act?