Photo by Andy Kelly, via Unsplash
Attract the Right Job Or Clientele:
What Can You Do To Improve Communication?
When few respond to our messaging as we desire, we can ask ourselves, what can you do to improve communication? After sharing my early corporate sales stories with a friend, a phone call almost became a replay of the descriptions of my observation of poor sales practices.
Often, I state that bad experiences will somehow transform into excellent outcomes. My corporate history was painful in the sales arena; thankfully, it was joyful with clients. The following stories explain the ‘why.’
My Story
I previously wrote that not being permitted training in my first job was a blessing in disguise. Although I knew nothing about the business equipment I was to sell, or how to sell, I was in a far better position to excel! The gift proves true over and over again.
New salespeople typically receive sales scripts. Most trainers (some who have never been in the field selling) proudly give each new representative a typed dictation. Worse is, they say, ‘memorize the script, and you will exceed sales goals.’ But nothing can be further from the truth.
“Use robotics for efficiencies, but don’t become a robot!
Management is responsible for reviewing the training their representatives receive, similar to those responsible for further education. Being a part of the herd mentality and mimicking what one hears is almost similar to becoming a robot.
As each salesperson is different, so is each prospect and each company. Therefore, how is it possible for the same verbiage to work well within each account? The fact is, for the commentary to work every time is not possible. Trainers are to ask themselves, ‘what can you do to improve communication?’
Going further down the rabbit hole, the sales trainer said on my second job: “Call your prospect every single day and don’t let up until they agree to purchase.” What?! His instruction is the best way to turn off every prospective client standing before you.
Once I was granted training, I would do all the exercises required in class. I would thank the instructor for their time on the way out, but I never mentioned the script. Diplomacy is always essential. I knew that each of us was to give the sales managers a report card.
The job of a sales representative is a balance of being obedient in the office (within reason) and serving clientele as we each believe to be best.
The most startling difference between using a script and not was on my first job. I had been a stay-at-home mom for many years. To my disadvantage, I was not aware of the new business equipment of the day. Because I was a female and bound to fail, training was off-limits for me.
What did I do instead? I made friends with prospects and had fun-filled and engaging conversations. Watch the video as it speaks to the importance of maintaining your personal brand.
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto,
“Believe, Become, Empower“
” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;
HIRED! Helped many to secure the job they desired.
Related Blog Stories:
Your Story: What Can You Do To Improve Communication?
If you are wanting to know how to improve sales, be the third-person observer of how you perform. Your results reveal all; whether you need improvement or all is good.
Integrity begins with us, and it is the first thing most prospects will seek out upon initial meetings.
Begin by honestly answering these two questions:
- Do others see you as helpful, authentic, and caring about their outcome instead of only the business?
- Are you solely following the mandates of your employer or the entrepreneurial need to earn money?
Each time you win or lose business, review the circumstances. Most importantly, confirm if there are strategies and habits in need of change or if everything is proceeding relatively smoothly. Being flexible in your approach and willingness to learn continually will have you at the top of your game.
Each month set new a new goal that ties into your year-end plan. Then set weekly and daily goals while paying attention to your running task list. Keep a CRM database up-to-date and be punctual on follow-up. The little adjustments can make a big difference in your outcome. Take note of how everything plays out and continue readjusting. You will soon find yourself with less stress and enjoying life more.
Sales Tips: What Can You Do To Improve Communication?
- Acknowledge receipt of a script but do not use
- Be authentic and curious
- Inquire why the interest in having a meeting and explore further
- Enjoy the conversation with an exchange of insights
- Once all ideas are out in the open, ask prospects to prioritize the list
- Ask prospects how they prefer to communicate for follow-up
- Inquire as to how often you are to check in with clients
- When dealing with larger companies, including department heads involved with the project
- Treat all employees equally as everyone has decision-making capabilities
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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