Mobile Marketing: Just One Amazing Way to Reach Your Customers
Guest Post by Andrew Lisa
The concept of mobile marketing – tailoring ad and publicity campaigns for devices like smartphones and tablets – is an absolute must in a world gone mobile. Understanding what mobile marketing is and why it’s a necessity for modern businesses is paramount to success in the digital age. Job seekers will do well to view hiring companies as their client and implement the following advice.
Mobile marketing is the most direct route to your customers.
Why Mobile Marketing?
Mobile marketing is the fastest and easiest way to get close to your customers and reach them in the most intimate setting possible. When it comes to return on investment (ROI), it is inexpensive and effective. You can tailor ads to specific demographics or even individuals, and you can build a customer base through repeat visits to previously unavailable technologies such as apps and social-media platforms.
Giveaways
If you examine some of the most successful recent examples, such as those described in the article “Six of the Best: Mobile Marketing Campaigns,” you’ll see that it’s popular – and profitable – to give things away during mobile marketing campaigns. Coupons, prizes, buy-one-get-ones and other giveaways all have one thing in common – they send the word “congratulations” to the phone of one of your customers, and that’s been one of the strongest sales techniques long before mobile marketing was even around.
RWD
Responsive web design, or RWD, is one of the most popular ways to ensure that your website, blog or other web content is mobile friendly. One of the best ways to negate all of the hard work you’ve put into your mobile marketing campaign is to have customers bring up your content on their phone or tablet only to be forced to scroll and resize text and images on your out-of-shape website. Make sure all of your content looks on a mobile device the way it does on a desktop. If you don’t, your amazing sales techniques won’t be able to help you.
Global vs. Local
Your mobile marketing campaign can not be one size fits all. No matter how good your sales technique, you can’t expect to succeed if your mobile strategy isn’t tailored to the location. If you’re doing business globally, SMS marketing is still the dominant medium, as opposed to apps or even email in the United States. Also, your social media campaigns must be tailored to the specific region. For example, Facebook is the number one social media outlet – but not if you do do business in China, Russia or much of Eastern Europe.
At its best, mobile marketing is intimate and direct.
Mobile marketing is the fastest, most-direct avenue to your customers – and to their repeat business. Understand your geographical market and make sure your web content translates into attractive content for mobile devices. Consider giveaways like coupons and prizes and always try to cross promote on social media.
Andrew Lisa is a freelance marketing writer. He covers mobile marketing and social media.
Implementing Lisa’s ideas will lead you to the Smooth Sale!
Read Addtional Strategies and Techniques:
Nice Girls DO Get the Sale: Relationship Building That Gets Results, Sourcebooks
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews, Career Press
