Do you collaborate?
Clients sometimes run out of ideas for new ways to grow their business. ? This past year, I have become very involved with an online collaboration. ? We took time to get to know one another by exchanging services to truly understand how we may help one another.
This morning four of us took the conversation to a new level. ? Now that we are very comfortable with one another and admire the work each does, we decided to collaborate on creating new services and products for the remainder of the large collaborative community to which we belong.
After the process of getting to know one another, the next step in the process was to become very familiar with what our community needs and wants, and the extras which we may provide. ? Knowing your audience and delivering to their interests is key to turning prospects into clients and attracting more sales.
Now we need to consider which of us is to appear at the beginning of the product and the logical order that follows. ? The last person will tie all of the pieces together and conclude with a value driven conclusion for our collective audience(s).
When you are able to work collaboratively with like minded people, you automatically have the ability to attract much larger and a wider variety of audiences contributing to greatly increased revenue. With a good core group in tact, you are seen as leaders in your field and the go-to experts.
This is the beauty of entrepreneurship in that you have far more flexibility to do what pleases you and it’s easier to find what works best. ? The underlying marketing communication message is that you are fearless and able to change with the times.
All of the above serves to put business development on auto pilot and you onto a very Smooth Sale!
