One of the best attraction tools is showing sincere appreciation.
photo credit: stevendepolo
How do you feel when someone earnestly complements you?
Kindness is your best marketing and sales tool that transforms into a huge gift for all. The gift is the appreciation shown to your clientele and your reciprocated gift is that of repeat business, referrals and testimonials. As a job seeker, the return gift will be hearing HIRED! In sales this is called a win-win – where everyone feels satisfied. It becomes a bigger win when the appreciation brings about additional business.
By being the first one to show appreciation, you will further attract interest in you as a person and then you the entrepreneur. In my corporate sales career, I found my best sales were based upon the friendship connection first. My book, Nice Girls DO Get the Sale, demonstrates this best.
The old sales creed is, “People buy from people they like”.
Dependent upon the size of the sale you received and your budget, the following will have long lasting effect on future sales:
- Always write a thank you note
- Offer to take your client to lunch
- Send an appropriate gift basket for the team
Don’t get lost after the sale. Check in with your clientele in a variety of formats dependent upon how they prefer to communicate. If you don’t know which style, simply ask, “Do you prefer phone, email, social media, or video for keeping in touch?”
Your client will be thrilled you asked and will gladly tell you the how and the when. Your job then becomes to make certain you do follow-up. This too demonstrates you truly care and provides another form of appreciation. It also encourages further business. The same principles hold true for interviewing. Consider reading, HIRED!
The gesture of kindness should become a part of your normal business development. It will help generate repeat business, referrals and testimonials as well as new opportunities for collaboration. Your reputation will spread favorably and attract far many more people to your business thus building your brand. I call this a very Smooth Sale!
