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Note: Ivan Serrano provides today’s guest Blog, ‘Increase your sales via social media.’ Ivan Serrano is a web journalist living in the Bay Area of California.
Ivan Serrano mainly focuses on social media, small business, and finance. When he isn’t planted at his desk writing something up, he’ll be wandering around town practicing photography or watching his favorite sports teams with his friends.
7 Tips and Tricks to Get
Your e-Commerce Business Up and Running
Starting an eCommerce business is a great idea in 2022. However, so many ideas die on the vine when enthusiastic creators become overwhelmed with the seeming complexities to get their e-Commerce business up and running. Luckily, the hardest part is complete if you’ve decided to take the plunge into e-commerce, and we can help you with the rest. Here are 7 tips and tricks to help you get your successful e-commerce business up and running.
- What are you offering?
Ask yourself, what product defines your business? Are you selling something you create or selling wholesale products from another source?
It might seem like an easy step, but many people get hung up on deciding how to fill a niche or meet a need. They don’t consider what they are good at, the available materials, or the expertise they bring to the table.
Once you have an idea or two, start researching this product or service to see how others have succeeded or failed in your chosen market space. The research enables the process for helps get your e-Commerce business up and running.
- Source your product
You will need to source quite a bit before getting started. Even if you choose to sell homemade handicrafts, you will still need to source your materials. Technology companies source their application developers.
Now is the time to decide if you can create reliable enough partnerships to launch your business and stay consistent and profitable in the long- term.
- Write a business plan to get your e-Commerce business up and running
Create a business plan that includes your product and customer research above. Determine how to construct this plan based on other successful business plans or advice from an expert. This roadmap will help you stay on course and show your employees and customers your goals.
Once your plan is written, many like to get a second opinion to avoid returns, shipping costs, shortages, or even market downturns.
- Create a brand
Now it’s time to consider creating a brand to which customers can relate. You think carefully about your company name, logo, and even colors and the look of your packaging at this stage. It is also an excellent opportunity to work with trusted names, for example, by connecting customers directly with the USPS Shipping Calculator. Working with established businesses at this point will give you a positive brand image. Finally, ensure consistency with your materials to avoid customers mixing up your ever-changing branding.
- What is SEO?
Search engine optimization is a powerful tool for getting your name and your new business out there. SEO involves creating a compelling copy with links to the suitable sites and the photos to get Google to sit up and take notice of your site. The better your SEO, the more likely you will show up on the first Google search page, virtually guaranteeing success.
- Choose your platform
Choosing your sales channels means considering all possibilities and paring down your funnels to the ones most likely to get your product in front of your customer base. Some choose to focus on social media sales channels exclusively, while others decide to only sell directly from their website.
Experts advise using a few channels to ensure the purchase process is easy and smooth for all customers. Remember to optimize all your channels for mobile – as mobile has overtaken PC in the past two years!
It’s time to get started! Once you are online, go from site to site and platform to platform. Make sure your look and message are in sync on all sites. Getting sloppy at this stage will confuse future customers, who aren’t sure from whom they are buying.
Getting access to data on who has clicked on or shared your advertisements or visited your page is an excellent source of guidance. You recognize the tweaks necessary and potential future growth and development.
Finally, starting an eCommerce business is a fantastic idea! Following these tips will put you on the right path for success and should take a bit of the mystery out of getting started wheeling and dealing.
Happy new year and happy sales in 2022!
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Sales Tips: Get Your e-Commerce Business Up and Running
- Establish a business that excites you and will keep you motivated to move past the difficulties.
- Research how others get their e-commerce business up and running.
- Join a group where members exchange ideas for improving business growth.
- Experiment to see what may work and revise what does not prove successful.
- Listen to negative commentary to find the nuggets of gold to adapt and implement.
- Review your budget to ensure financial concerns will not hinder establishing a healthy business.
- Ensure all documentation is in order and potential legal concerns are preventable upfront.
- As business takes off, add one new revenue stream to ensure it works well and works harmoniously with the others.
- Research additional ways to increase branding via social platforms to get your e-commerce business up and running and admired.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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