Do you Relationship Sell both in your business and professional life?
At the 4th of July barbecue one person would have done well to take a few lessons. Susan’s biggest stumbling block was she Assumed a fact that had no validity. Let me explain:
Upon hearing John talk about his walk through a local nature preserve, (and never having met him before) Susan launched into, “Oh, if you ever have the opportunity to visit San Marcos in Italy at nighttime? It has a magical quality to it.” She assumed that John had never been there. The statement also held an element of a put-down.
Had Susan taken the time to speak with John first, she would have found he lived in Europe for a number of years and visited many special places there including San Marcos. He glared at her and turned to someone else for conversation.
Translate this into your business communications. Have you ever made assumptions in speaking with new prospects or current clients? Relationship Selling, our methodology, is question based so that you always remain on the right path – the direct path to closing more sales!
Change your mindset to humility; ask questions, clarify and offer possible solutions for your clientele’s choosing. You will attract more people to your marketing brand, provide targeted customer service, and build better relationships with everyone you encounter (personally and professionally). This all leads to the Smooth Sale!
