Do you only call the people you know?
Upon hearing an associate say she could never call a business owner with whom she is not familiar, I realized my advantage of having been in sales and worthwhile effort to call the people within varying categories. We called the process “cold calling”. However, cold calling isn’t much fun because most people on the other line will slam the phone down upon receiving such a call.
When you keep your communication warm by speaking to the other person’s interests, you will minimize their hanging up on you and receive similar results to that of calling people you know. This communication style coupled with building relationships, will open the floodgates for good prospects. Your business development will take off to new heights. Continuing the sales cycle, your funnel will be fuller than ever.
Change your mindset to “maybe I can”. Finally, analyze your results. When executed well, you will close more sales and experience a Smooth Sale!
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“Communicate to Attract Interest”
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