Attract the Right Job Or Clientele:

How to Go the Extra Mile in the Hospitality Business

When you run a hospitality business, it is essential that you not only offer the customers what they expect but that you go out of your way to blow them away with what you have to offer.

Okay, that sounds good, but how exactly do you do that? Our collaborative blog offers insights on going the extra mile in the hospitality business. Surprisingly, simple steps can make a big difference!

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Go the Extra Mile in the Hospitality Business

1. Personalized Experience: Remember, Everyone’s A VIP

You can flex those hospitality muscles by treating everyone as a VIP. Greet your guests by name, remember their preferences (like that extra fluffy pillow or that corner room with the view), and if they’re returning guests, welcome them back like long-lost friends. It’s about making them feel as fondly unique as a unicorn in a field of horses by going the extra mile in the hospitality business.

2. Air Filters. Yes, Really

Now, let’s talk about something you can’t even see but is as vital as the morning coffee – Air filters for hotels and hospitality venues. Installing top-notch air filters in your hotel or B&B is like giving your guests invisible hugs of freshness. It’s about ensuring they breathe easy, sleep better, and don’t wake up feeling like they’ve camped in a pollen festival. Plus, in a post-pandemic world, everyone welcomes cleaner air. It’s the ultimate behind-the-scenes MVP.

3. Surprise and Delight

Here’s a fun one – surprise and delight! It could be anything from an unexpected room upgrade to a complimentary spa session or even a hand-written welcome note with a local delicacy immediately seen as the guests walk into their room. It’s like being a hospitality ninja, swooping in with unexpected joy bombs.

4. Tech Touches

On another level, remember the tech-savvy travelers. Offer high-speed Wi-Fi, easy online check-ins, and digital concierge services. You could even include ‘smart room’ features, where guests can control lighting and temperature through their phones. It’s like offering a slice of sci-fi, minus the alien invasion.

5. Local Flavor: Bring the Outside In

Immerse your guests in the local culture—partner with local artists, musicians, and chefs to showcase the area’s flavor. Host a local wine tasting, have a mini art gallery in the lobby, or offer a map of hidden gems created by locals. It’s about being a tour guide without the flag and the megaphone.

6. Eco-Friendly Efforts: Because Green is the New Black

Going green is not just good for the planet; it’s also great for business. Use sustainable products, offer recycling options, and reduce waste. It shows you care more about just profits; you’re about making a positive impact. Plus, eco-conscious guests will sing your praises to the eco-choir.

7. A Customer Feedback Loop

Create a robust feedback loop. Listen to what your guests say – the good, the bad, and the ugly. Your differentiator is to act on it. It shows you value their opinion and are committed to improving their next stay. It’s like being a hospitality detective, always on the case of ‘How to Be More Awesome.’ It is an essential piece for going the extra mile in the hospitality business.

8. Exceptional Staff Training

Invest in training your staff as they are the front line of your hospitality army, the face of your business, and, frankly, the superheroes of your guest’s experience. Train them in the basics, plus the art of going above and beyond. Empower them to make decisions that enhance guest experiences. Happy staff equals happy guests.

9. Out-of-the-Box Amenities: Beyond the Mint on the Pillow

The mint on the pillow is a nice touch, but you need to go further if you want to delight and impress. How about a pillow menu? A pet-friendly package? Bike rentals? Yoga mats? It’s about offering amenities that make guests think, “Wow, they’ve thought of everything!”

10. Community Involvement

As a hospitality company, it is wise to make an effort to host charity events, support local causes, and be a positive force in the neighborhood. Why? Because it shows you’re not just there to make a buck; you’re there to make a difference, and of course, it gets people through the doors who, if you can impress them while they’re there, will come back for more!

Pexels – CCO Licence

11. Ultimate Accessibility Because Everyone is Welcome

It’s always wise to make sure your establishment is accessible to all. Catering to guests with disabilities or special needs is not just a legal requirement; it’s a moral one. It shows inclusivity and care and gets noticed by all the right people. Plus, it’s the right thing to do. Visitors will recognize that you go the extra mile in the hospitality business.

12. Health and Wellness Focus

Incorporate health and wellness into your offerings, and you can tap into the significant booming wellness market while impressing your existing guests. Ideas include healthy menu options, wellness retreats, or even meditation corners. 

13. Culture of Cleanliness

Maintaining a spotless environment is non-negotiable in a world where cleanliness is next to godliness (and a five-star review). Regular deep cleaning, visible sanitation stations, and attention to the tiniest detail can reassure guests of their well-being. It’s like saying, “We care about every speck of dust – so you don’t have to.”

14. The Art of Storytelling: Every Corner Has a Tale

Turn your space into a storytelling canvas. Every element, from the design to the artwork, should tell a story about your brand, mission, or the local culture. It could be a historic tale behind a photo in the lobby or a quirky anecdote about the bar’s signature cocktail. These stories don’t just decorate; they engage.

15. Workation Amenities

Now that more people than ever are choosing to work from home, it’s never a bad idea for hospitality venues to create a quiet space that is equipped with desks, Wi-Fi, and other work-based amenities to attract the attention of remote workers and delight them that they have somewhere comfy to get on with it all.

16. Kid-Friendly Wonderland

If your clientele includes families, creating a kid-friendly wonderland can be a massive win. A designated play area, special kids’ menus, or even a treasure hunt around the hotel can make a family’s stay unforgettable. Happy kids equal relaxed parents and stellar reviews.

17 . Holistic Health Options: More Than a Gym

Consider whether you want to offer holistic health options like yoga classes, guided meditation, or partnerships with local wellness practitioners. Why? In a world where wellness is a priority and more money than ever is being spent on well-being, these offerings can be the cherry on top of your guest’s stay, and they could make you a few extra dollars, too!

18. Seasonal Specials: Celebrate the Calendar

Why not take the time to offer seasonal specials like cozy winter packages with hot cocoa and fireplaces or summer deals with beach access and sunset cocktails? Guests love to feel the right vibe at the right time so that it will be a winner. The seasonal specials always sell out, so it will be a winner for you, too!

19. Concierge Professionals

Redefine the role of the concierge. Have them be not just information providers but experience enhancers. Whether securing last-minute concert tickets or recommending the perfect local hidden gem, a concierge can add that magic touch to a guest’s stay.

20. Social Spaces: Encouraging Connections

The more fun your guests have, the happier they will be, so why not create social spaces that encourage interaction among guests? Having couches and meeting areas where they can congregate will promote interaction and create the proper buzz.

In Conclusion: Go the Extra Mile in the Hospitality Business

No matter the type of business, when you take the time and effort to go the extra mile, you will blow them away – and convert the surprise and joy into returning and referring clientele.

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Sales Tips: Go the Extra Mile in the Hospitality Business

  1. Inspiration is necessary for all types of businesses and careers; the goal to embrace is to Be Inspired and Inspiring!
  2. Imagine yourself in the position of your client or guests to realize what else you are to include.
  3. Hospitality management will do well to stay at another property to gain further ideas for improvements.
  4. Always be ready to help however you may.
  5. Ensure everything is in order as promised.
  6. Should a complaint come your way, take care of it immediately.
  7. Double-check after fixing an issue that satisfaction exists.
  8. Feedback reveals details many need to realize upfront.
  9. Offer a future discount or a small gift for insightful suggestions, another indicator that you go the extra mile in the hospitality business.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!

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Simma Lieberman, “The Inclusionist,” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.

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