Attract the Right Job or Clientele:  5 Great Lessons Learned from Sports

All sports begins with extensive coaching and training. The exercises are exhausting and then the athletes are told to do better the next time.  The irony of this blog is that I am not an avid fan of sports. However, I do appreciate the lessons we may each learn as it relates to career and business.

Commitment to improvement gives way to seemingly miraculous results.

My Story

The best Sales Manager I ever had behaved as if he were the coach of the sport called Sales. My eyes opened when he likened sales to football. According to “Jim”, objections were similar to tackles. We needed to get up to address them and then move forward with confidence. And we were told not only know how to defend, but also how to maneuver around gatekeepers to run across the finish line and get to goal.

Jim’s analogy was a good start. But it still deals with the old-fashioned type of sales whereby the salesperson is very self absorbed. The end goal is everything.   This type of thinking does not encourage a returning and referring clientele nor does it encourage social selling.

5 Great Lessons Learned from Sports

#1 Your end goal comes second.

Obtain a well defined grasp of what the client-to-be, or the hiring manager and represented company is trying to accomplish. Speak to these terms first. Only after you address everything on their agenda will you be able to address your ideas and gain keen attention.

#2 Seek out the coach of the client team

When selling to larger companies, seek out their coach. This type of person will provide the answers you need to know. For example, inquire as to who else is being considered and what might put you in the lead candidate position.

#3 Make the sale a team event

Get all of the decision makers in the meeting room at the same time. Be the leader by asking questions and obtaining everyone’s input. Then work for collective agreement. In this capacity, people will admire your ability and be more inclined to trust you. At the same time, get your own team to back you 100%.

#4 Practice

No athlete became great without practice, repetition and overcoming steep hurdles. It is up to you to do the same. 100% commitment, focus and perseverance will get you to goal.

#5 Review to Improve

After each game, coaches and players review all the plays and strategies that were implemented. The idea is to see where improvement may be made for the next game. The same works extremely well after a sale whether it was lost or won. There is always room for improvement if you are willing to learn.

Your Story:  5 Great Lessons Learned from Sports

Review your past six months in detail.

  • Can you honestly say you gave 100% commitment to everything expected of you?
  • Has anything become tiresome that you prefer to no longer do?
  • Do you have new ideas in mind that have yet to be attempted?

Most often people complain about burnout or disliking their work. But if you can fine tune what is working well, and then tweak the rest you will be on steady ground. The icing on the cake will be trying out your new play to see how far you may advance. The worst case is it doesn’t work but you just might find an improved method.

In the end, your continued effort will demonstrate an admired personal brand.


For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. Visit Elinor Stutz' Author Page on Amazon:

               Be A Story-Teller



As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 



Today’s insights are provided to help you achieve the Smooth Sale!


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