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Improve Your Business Marketing Strategy

Note:  Today’s collaborative blog provides insights on, ‘5 Ways of Using Technology to Improve Your Business Marketing Strategy.’

No matter the type of business we represent, online visibility including appropriate marketing and branding will enable sales.  The suggestions below work well for bringing your company brand to the forefront of the public eye.


Your Business Marketing Strategy

Technology is a powerful force in today’s world. It has become the go-to source for most people to connect, communicate and entertain themselves. With this shift in consumer behavior comes an opportunity for business owners to utilize it to improve their marketing strategy. And all of it is with little or no effort on your part! This article will discuss five valuable ways you can use technology to your benefit when marketing your business and generating more leads from prospective customers.

1.  Research Your Industry Keywords

One of the most popular ways to use technology for online marketing is via keywords. One way you can take advantage of this is by researching keywords that are pertinent to your industry and adding them to your content, blog posts, or a website’s metadata tags. It will help increase the traffic generated from search engines. More people will be able to find what they’re looking for primarily because they’ll have more specifics on their queries rather than just vague words like “SEO.” One essential strategy is to ensure these keywords align with information about the products and services you offer so that it doesn’t seem like you are overselling or trying too hard. It will be helpful to keep in mind the aspect of your business marketing strategy ahead of selling.

2.  Increase Traffic With Google Ads

Another way to use technology for online marketing is via Google Ads. This platform can help you generate more traffic by targeting people interested in your product, service, or industry keywords, showing them ads that will get their attention and encouraging them to click through. In addition, you’ll have the opportunity to focus on specific geographic areas, demographics (age, gender) as well as interests, so it’s even more accessible than ever before!

Google Ads is an excellent tool for generating leads with minimal effort on your part, and it just requires setting up an account, selecting the keywords you want to target, and some basic information. In addition, it’s free to try, so there’s no risk involved, plus you will have access to their online training videos, which will help walk you through every step.

3.  Implement an SEO Strategy

The last way to use technology for online marketing is by implementing an SEO strategy. The strategy includes improving your website’s navigation so it’s easier for people to find what they want and adding keywords to appropriate places (like the title tag and meta descriptions). You can also try entering the world of video marketing utilizing private marketplace advertising. You should also ensure a social media presence through Facebook, Twitter, Instagram, Google+, Tumblr, and more. Incorporating these suggestions into your branding effort will help improve your business marketing strategy.

4.  Generate Leads With Facebook Advertising

Facebook advertising is also a great way to use technology for online marketing. This platform allows you to set up an account and select the demographics of people who will see your ads, make a budget, and how long it’ll take before they stop showing on someone’s newsfeed if that person doesn’t click through or convert into a lead. You can also track all conversions by location/geography, making it easier than ever to find out where your target audience resides!

This type of advertising works best when used in conjunction with other forms such as Google Ads since Facebook ads tend not to be very effective without them.  In turn, this means there are more distinct ways for you to generate leads while using less time and resources.

5.  Implement an SEO Strategy

The last way to use technology for online marketing is by implementing an SEO strategy. The strategy includes improving your website’s navigation so it’s easier for people to find what they want. Add keywords to inappropriate places (like the title tag and meta descriptions) and ensure you have a social media presence through sites such as Facebook, Twitter, Instagram, Google+, Tumblr, and more.

Technology is here to stay. With this comes the opportunity for business owners, like you, to take advantage of it and use it as a tool to improve your business marketing strategy. It’s not difficult to do, and these are just five of the many ways you can take advantage of it!

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Sales Tips:  Using Technology to Improve Your Business Marketing Strategy

  1. Continually research insights from experts in the industry to increase visibility.
  2. Incorporate branding strategy in all activities possible.
  3. Build excellent word of mouth in-person and online.
  4. Use a grammar software check when responsible for online written content.
  5. Seek help from marketing and branding advisors.
  6. Review the types of branding strategies your competitors and peers implement.
  7. Replace older messaging with the new to improve your business marketing strategy.
  8. Only implement what complements your style of communication for authenticity.
  9. Keep your focus on creating a returning and referring clientele for the Smooth Sale.
  10. Celebrate Success!

Today’s insights are provided to help you achieve the Smooth Sale!


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