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6 Ways to Use YouTube to Boost Sales
Note: Nick Rojas Provides today’s Guest Post. Nick is a journalist, entrepreneur, and marketer who loves helping individuals and businesses maximize their potential. He enjoys going for walks with his dog Presto and hopes to one day travel to every country in the world.
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How to Use YouTube to Boost Sales
YouTube dominates the world of online video, but it is also near the top of the food chain in social media and search, making it vital to use YouTube to boost sales. Video is compelling, shareable and effective. However, video hosted on YouTube is especially versatile and almost universally embeddable.
The use of video extends beyond just brands. Individuals, job seekers, agencies, and anyone seeking to establish visibility online can use videos in a variety of ways. In this article we’ll discuss ways brands can use videos to boost sales, followed by tips on using videos for job seekers.
1. Increase Organic Search With a Presence on the 2nd-Largest Search Engine
YouTube processes three billion searches a month, making it the Internet’s second-largest search engine. Businesses that do not have a presence on YouTube are excluded from being listed on a search engine that reaches more users bigger than Bing and Yahoo! Perhaps more importantly, they miss out on YouTube’s unique integration with the undisputed king of search — it’s parent company, Google.
Image courtesy of Shutterstock
2. Put YouTube Videos on Landing Pages
According to research, videos on landing pages can increase conversions by an eye-popping 80 percent. Videos keep people on landing pages for longer periods of time. They work especially well when used as explainers on LPs designed receive top-funnel traffic, such as social landing pages.
3. Use Annotations to Engage Readers
Annotations are graphic text displays that sometimes accompany YouTube video. Annotations can be used as either speech bubbles or links. Use speech bubbles to communicate ideas that are relevant to a specific part of a video, or use them as silent narration. Use annotation links as CTAs, or as links to complementary videos. Here is a comprehensive guide to annotations.
4. Create Brand Continuity By Establishing a Channel
Extend your brand’s reach by establishing a YouTube channel that has the same look and feel as the rest of your brand outlets. Use this channel for product videos, q&a’s, landing page videos, etc. Create your channel with the same color palette, logo, watermarks and font scheme as your landing pages and social media pages.
5. Use YouTube with SlideShare
Use YouTube videos as part of a SlideShare. SlideShare — which is owned by LinkedIn — drives an enormous amount of business traffic. More importantly, SlideShare indexes text from presentations, which is a great SEO booster.
Image courtesy of Shutterstock
6. Humanize Your Business
More than any other medium, video gives businesses an opportunity to put a face behind the brand. Embed a YouTube video on your website and your social media profiles. Use video to introduce yourself, introduce your staff, inject humor and show your customers the human beings that drive the business.
Create a YouTube channel that matches your brand’s design and theme. Use annotations to add a second layer of communication, add video to your landing pages and use YouTube to put a human face on your company.
Videos for Job Seekers
What better way to present yourself than speaking directly to people through videos? Gone are the days where written resumes are enough. From videos of yourself speaking to creative cartoons/animated videos, video is a fantastic way to differentiate yourself from the masses. If you don’t have the skills to create an edit videos, why not search for help online? The key is to be creative! If you upload your video to slideshare, youtube, and other channels like Vimeo, you can generate additional visibility and awareness for yourself.
Don’t limit yourself as video is here to stay and the technology continues to improve,
Following suggestions of Nick Rojas to use YouTube to boost sales will lead you to the Smooth Sale!
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As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
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