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Attract the Right Job Or Clientele:
How Do You Influence Buyers?
After the long haul of learning how to sell, the need to understand how you influence buyers was next in line. It took a while to grasp that influence is an essential part of the equation. And just like successful selling, influence has nothing to do with being manipulative. I was relieved that better strategies for the two disciplines complement one another.
My Story
Sales First
In my sales career, I realized that people do not solely purchase the product or service we represent. The entire process begins with each of us. How we present ourselves comes first. The elements prospective clients seek are:
- Professional on every level
- Trustworthy
- Curious about the client’s work and their goals
- Confirmation of what we hear and offering appropriate suggestions
- Ability to connect the dots between client needs and services at hand
- Gain agreement without strong-arming the client
- Deliver services as the client described and as we promised
More sales become ours on multiple levels when we adhere to the above qualifiers. Word of mouth spreads virally. It almost puts any concern about maintaining a full sales opportunity pipeline to rest. This is the beginning phase of how we influence buyers.
Influence Second
After becoming comfortable with selling, the next level is contributing to communities that need our talent and like our style. It took a long time for me to recognize that being competitive all the time isn’t necessarily good. The differentiator is to share our insights with communities in need.
For me, it became a matter of teaching job seekers how to sell themselves in interviews. Again, no manipulation enters the picture when selling oneself to acquire the job. Instead, we are to understand what the employer seeks so that we can appropriately present our skills and desire for learning.
And then, I graduated into sharing content on multiple platforms. To my surprise, the effort enjoys reciprocity by many. Continuing down this path, I have made great connections and enjoyed outstanding media coverage, although I never sought the notoriety. When help comes first, we begin to influence buyers.
Joining the right organization takes scrutiny and practice. Most of all, we are to recognize that the principles, goals, and actions taken will represent us when we join. We must do our research to be sure we are in good company. Before joining, it is wise to consider the following:
- What is the organization’s ultimate goal, and do I align with it?
- If membership is a requirement, do I see the value?
- What is the value-add upon agreeing to membership and potential participation?
Defining Value-Add:
- Underlying a purchase, particularly a membership, one should easily see added benefits for joining. Examples may include:
- Article highlights
- Speaking opportunities
- Networking with thought leaders
- Surprise introductions
- Underlying partnerships
As one joins a membership organization and becomes an active participant, new opportunities begin to arise. These are the value-add elements of membership.
“My secret to influence is doing what I enjoy and helping communities at large.
Doing what I enjoy most continues to prove to be my better strategy.
Align With Communities Third
All of the above was created on my own, and then speaking with organizations about my work. Last, I joined an organization that devotes its effort to diversity and inclusion.
For More Insights: Visit Elinor’s Amazon Author Page
Communicate to Attract Interest
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto,
“Believe, Become, Empower.
” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;
HIRED! Helped many to secure the job they desired.
Related Blog Stories:
Your Story: Do You Influence Buyers?
Periodically, most people feel stuck or wonder why they continue. Should this describe you, take time to reflect on all of your activities and essential connections. Consider if each is contributing effectively toward advancement. If not, review which ones are slowing you down to eliminate them. Sometimes, the most effective approach is to stop a strategy or two. Over time, societal change dictates a new direction.
Next, consider which organizations may be thrilled to receive your insights. Qualify the better match. Begin with one to see if it is a good fit and worthy of your time.
Should everything add up, consider joining a complementary community that may also benefit.
By freely offering your insights and making introductions, others begin to see you as a leader for good.
Your influence will further build. You can then launch additional programs and potentially be on a committee or be on a Board of Directors. The options exponentially expand as you take control over your endeavors. You will influence buyers!
Sales Tips: How Do You Build Influence?
- Listen more than you speak.
- Ask questions to gain further insight.
- Make inquiries instead of suggestions, such as, have you ever considered?
- Volunteer help.
- Volunteer insights to help communities.
- Provide blogs and articles.
- Showcase insights of others more advanced.
- Offer introductions as they come to mind.
- Promote others alongside yourself.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth.
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.
Growth Hackers – Helping businesses worldwide grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top-rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Simma Lieberman “The Inclusionist” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform. Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
