Your brand serves to increase sales
Speak to Expectation
Developing your personal brand correctly from the start will serve to put you on the better path for business development. You may wonder how there could possibly be an incorrect way to express one’s brand. Yesterday’s conversation delivers the perfect example plus points out potential problems:
“Georgia” is a real estate agent and is obviously experiencing a tough market. Georgia proudly told her good friend “Joe” that she created the perfect title (in this case brand) for her market. Her plan is to become the expert “Downsizer”. What’s wrong with this picture?
There are two problems associated with the new intended title. While it describes the need of many in this current market, it speaks to embarrassing problems that Georgia’s clientele currently faces. No one wants to admit a “have to” downsize. Therefore, the new title will have prospects avoiding Georgia’s services rather than the desired case of attracting new clients.
Secondly, the market will not remain down forever. The United States recovered from the Great Depression. Most likely, we shall overcome this downturn too. Should Georgia maintain the title of “downsizer,” it will only hurt her when the market rebounds. No one will want to identify with her brand.
The better solution is to use the term “The Right Size Expert”. In this case, any economy will be appropriate, and if Georgia is doing it “Right“, then more people will be attracted to her services.
Your personal brand applies both to job seekers and business owners of all sized companies. Think ahead of how the brand will work today and in the future. Does it reflect who you are and what you wish to convery?
When you develop appropriate language for your brand, you will be better understood, anticipated and referred. This will put you on the quickest path to hearing HIRED! or Sold! and leads you to the Smooth Sale!
Build your Brand and Sell Yourself On Interviews – smoothsale.net/gifts-for-you – 20 minute PowerPoint presentation
Build Your Brand DIFFERENTLY from everyone else and SELL MORE – READ: Nice Girls DO Get the Sale: Relationship Building That Gets Results
