The Difference Between Bragging and Branding
A friend asked how can she differentiate between bragging and branding. It’s a common question among beginning entrepreneurs who are not accustomed to talking about their accomplishments in crowds. The idea of talking about oneself also plagues many job seekers. But it is a hurdle that one needs to get over to make a positive impact in the world.
The following should help make the transition into effective branding:
1. Use a soft tone while stating the facts
No one enjoys hearing someone brag or elevate themselves above others. So by speaking softly but demonstraing you have value to share, people will pay attention.
2. Share what you know by teaching
Many formats are available for teaching, it isn’t just classroom style today. Even informative tweets are a form of teaching. Posting on social media sites without links but just sharing knowledge will help you establish your brand and get noticed.
3. Use multiple mediums
By seeking to get word out in a variety of ways, you will reach a variety of learning styles and a far larger population. This is branding at its best. Again, incorporating a soft teaching style will attract many.
At the end of blogs, articles and video, let people know how they may reach you. The information you share should encourage your intended clientele to do so. And when you notice a change in the quantity and quality of new contacts, you will know you have implemented correctly. This will also be your path to the Smooth Sale!
Read Additional Sales Techniques:
(Paperback and Digital formats)
International Best-Seller:
Nice Girls DO Get the Sale: Relationship Building That Gets Results
and
Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.
