Attract the Right Job or Clientele:
Increase Positive Response with One Result-Driven Strategy
How we communicate affects all areas of our life. It is the basis for developing solid relationships of both a personal and business nature. It is the direct and honest communication that serves us best when we meet face to face for either business or job interviews.
Online communication may be either direct or indirect, but certainly is to be honest at all times. The direct route online, using Twitter as an example, is to include a link for where you would like to direct readers to visit. The indirect route is to share your best insights for others to improve their game. I was taught this indirect route takes precedence over the direct route while online.
The purpose of the indirect communication online is to first attract those truly interested. As people begin to message you on Facebook, Twitter and LinkedIn etc., it becomes a basis for having a meaningful conversation.
The best sales strategy is to engage your audience and clientele.
My Story
During my sales career, I noticed that those who knew the most about the technology behind what we were to sell, and bragged about it, were the worst at bringing in sales. Why? They loved the technology too much. They should have built a career in IT. Their prospective clients were bored to tears, and dreaded the prospect of having to work with them.
What clients want is:
- To understand how your services will improve business and make life easier?
- They want to be engaged in conversation to get to know you.
- The bonus is seen when areas of commonality are found such as hobbies.
Engaging audiences and clientele in meaningful conversation, at every turn, is essential for building your personal brand, career, and sales. This touches every type of endeavor.
For example:
- Speakers should engage with their audience
- Retailers should thank people for visiting their establishment upon entry and departure
- Online activity should include quick response to messages received
Your Story
This weekend, take time to consider all of your communication practices.
Do you:
- Make your communication personal yet professional?
- Train employees to do the same?
- Use consistency in all communication to best understand prospective clients?
If you employ a team, be certain they are communicating as you wish. They represent you and your company. If you are using scripts for complex sales, train users on how to personalize these to sound authentic. Otherwise, prospective clients can hear the script being read. They then refuse further communication. Suggestion: Eliminate the script to increase positive response.
Sales Tips: Increase Positive Response
- Be open-minded by asking many questions.
- As answers are provided, dig deeper with further questions for greater insight.
- Get to know the person and their motivation both personally and professionally.
- Ask why a new supplier is being sought such as whether there were issues with the current.
- When people say “not now”, ask, “When will be better, and what will have changed?”
- Follow-up as instructed and remind the person of the instruction.
- When people ask to speak further via online messaging, research their profile to figure out where common interests may be.
- As a speaker, engage audiences with tales of hardships overcome, or funny stories to illustrate your theme and increase positive response.
- When networking, ask people about the types of clientele they serve to offer potential referrals.
- Become a helpful advisor.
These suggestions will help lead you to the Smooth Sale!
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
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Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.
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Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
