Attract the Right Job or Clientele: Be Wary of Financial Predictions Into the Future
Recent news about the poor behavior of large corporations affected many people, and in a very bad way. One example is that of Wells Fargo and the people they hired. Employees chose to open fraudulent accounts using the names of current clients. From the client perspective, it’s tough to recover from the loss. Equally disturbing is the fact that the executives walked away with their salary and bonuses in tact.
Only promise what you can deliver.
My Story
Years ago, I miraculously survived a broken neck. After recuperating, an acquaintance talked me into selling long term care insurance. According to her, I would be an excellent representative given both my previous sales and accident experiences. I agreed to represent a Fortune 100 corporation and their portfolio of services.
During training, we were encouraged to purchase their new insurance policy for ourselves. It was referred to as long term care insurance. The plan was promoted as taking inflation into account and more importantly, it locked in the premium rate. They “guaranteed” that the annual premium would never increase for the remainder of our lives. The promise was written in all of their marketing materials and we were charged with selling this to our prospective clients.
To my surprise, not to mention horror, a notice was received that the premium will increase substantially for three years in a row. The company went back on their word and guarantee. This was in spite of their hard sell to their agents, and all of those policies sold to clients over the past 15 years.
Lesson for Job Seekers, Startups and Entrepreneurs
A financial advisor said he learned that the costs for long term care were greatly underestimated for the long term. The insurance companies had to ask permission from government entities to increase rates otherwise, those who are fortunate enough to live longer, would not have been fully covered. Eventually the funds would have run dry.
Be very careful of making financial or any kind of other predictions for the future. No one has a crystal ball. Meanwhile many of the insured are questioning whether to forego what was already paid in and call it quits on the policy. On the other hand, the financial advisor shared that without insurance, the rates will be sky high should care be required.
Ironic Laugh
A laugh finally came into play. A friend posted a story of an elderly woman who took the same cruise 4 weeks in a row. An employee stopped to ask why that was the case. She said on a cruise ship, maintenance is impeccable, a doctor is always available, meals are prepared with care, and activities keep her busy. A cruise is far more affordable through the travel sites than long term care. Cruise anyone?!
Your Story
The promises you make reflect your personal brand, company brand and affect your reputation over the long term. Be very careful with the reality of everything you convey to your clientele. Should you ever begin to wonder whether something said was right, discuss it with trusted peers.
Questions to consider:
- Have you asked for funding with intent to pay back and interest too?
- Have you accurately estimated audience potential?
- Have you taken into consideration taxes, licenses and payroll?
Maintaining monetary fluidity for employees is essential. And doing right by your clients is what promotes a returning and referring clientele.
Sales Tips:
- Only make promises you can keep.
- Financial promises should remain on the conservative side.
- Deliverables are to be seen through to maintain client loyalty.
- Check in with clients to ensure satisfaction.
- Correct mishaps as soon as humanly possible.
- Obtain the full picture for any misunderstanding in order to resolve quickly.
- Come to agreement on how issues are to be resolved.
- Admit to the terms you cannot agree to but offer what you may achieve.
- Once issues are resolved check in for satisfaction.
- Gain assurance client loyalty is in tact.
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
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