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Attract the Right Job or Clientele:
Add Gamification to Your Strategy for Business Growth
You’ve probably heard of “recreational shopping,” which refers to customers enjoying themselves by looking for and purchasing items. Now, store owners are looking to make the shopping experience much more like a fun game that customers can play 24/7, whether on the go while taking a break at work or relaxing in the privacy of their homes. Our guest blog offers ideas to add gamification to your strategy for business growth.
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Strategy for Business Growth
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Savvy retailers will monitor emerging trends that indicate new ways to engage with customers. One specific innovative concept is gamification. By incorporating game-like elements into the shopping experience, businesses can foster customer loyalty, increase sales, and create memorable brand interactions.
Experts estimate that worldwide, the gamification market was $6.33 billion in 2019 and will reach $37 billion in 2027, according to industry data.
What follows are real-world examples and practical strategies to guide career retail professionals and business owners to leverage gamification to achieve retail success effectively.
How Retailers Benefit from Gamification
Companies such as eBay and Walgreens have discovered that gamification tactics boost customer engagement and loyalty by as much as 30%.
Adding gamification to the mix encourages customers to actively participate in the shopping experience, which helps boost retention. When shoppers enjoy the game-like interactions, they stay on-site longer.
Using Elements of Games to Alter the Retail Sales Experience
Badges give customers a sense of winning as they move through your online retail experience, which motivates them to continue shopping in hopes they will receive further recognition from the brand.
Customers earning digital points, rising in levels, and seeing their ranks increase on a retailer’s gamified leaderboards are examples of retail-based, game-like challenges that promote a sense of progress as they accumulate rewards.
Augmented reality, which overlays images and text through computerized glasses or headsets, engages customers by letting them try out products virtually or explore interactive store maps. They experience the same sense of freedom and fun as when they explore maps in conventional games.
Interactive outdoor kiosks not only streamline transactions but also encourage and help customers to explore products further in a way that’s more fun than reading a brochure or asking an employee where an item is located.
Rewards obtained through loyalty programs boost customer devotion to a brand when they receive exclusive offers not found elsewhere.
With social media, you can increase customer engagement through game-like features such as challenges, contests, and competitions with users who supply their content (such as sharing fun stories about the unique ways they use a product).
Gamification helps increase customer attention. A Harvard Business Review study reports that increasing shoppers’ attention by 5% can boost profits by 25-95%.[DM1]
When customers earn rewards via gamification as they shop, they experience a rush of dopamine, which encourages them to keep shopping and continue interacting with a brand.
Nike+ is the name of a gamified fitness app from the shoe company. The app keeps track of customer activities, collecting a torrent of data and then giving users badges and points. Shoppers want to rank high on the Nike+ leaderboard as much as they want to progress on a non-business game’s leaderboard.
Making Shopping More Fun for Retail Consumers
When you introduce gamification to your retail customers, you can count on boosting their engagement as you give them a fun experience that encourages more interaction with your brand.
Add gamification features to your company’s website and mobile app, as customers are already accustomed to playing games on these devices.
Conclusion: Add Gamification to Your Strategy for Business Growth
Adding gamification benefits prospects and clients, who will devote more attention to your products, stay on the site, or use your storefront’s interactive kiosk to learn more about your offer. Adding rewards such as points or the opportunity to advance to the next level of the shopping experience gives shoppers a dopamine hit that stimulates their brain, so they’ll stick around longer.
Author bio:
Cheryl Lesniak is the Director of Marketing at Frank Mayer and Associates, Inc., a manufacturer of retail displays and interactive kiosks. She has over 25 years of experience developing and executing integrated marketing plans targeting key markets and retail industries.
For further references and insights, please visit:
1. Engaging Customers through Gamification
2. Frank Mayer
3. Why Communication is the Future of Customer Engagement
4. Springer Article
For more Insights, Visit Elinor’s Amazon Author Page
Communicate to Attract Interest
Be A Story-Teller
“Believe, Become, Empower”
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Sales Tips: Add Gamification to Your Strategy for Business Growth
- Commit to your long-term vision for accomplishment(s) and to enjoy business success.
- Consider how you may gamify shopping on your website.
- Test gamification on other sites to realize which elements you most enjoy.
- Eliminate upfront judgment to research and make a better decision for the direction to head toward.
- Take longer breaks during the weekend to allow your mind to wander and create new ideas.
- Consider what motivates you and your audience for more significant interaction and growth.
- Always balance the bottom line with additional expenditures to ensure a solid footing.
- Stay current with industry news and research what the pundits say to realize better ideas for motivating the people you work with to new levels.
- ‘Don’t give up – find a better way!’
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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