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Attract the Right Job Or Clientele:
Are You Ready to Make Your Marketing Irresistible?
Note: Karl Pontau provides today’s inspiring guest story, ‘Are you ready to make your marketing irresistible?’ Successful marketing incorporates a communication strategy that influences the decision to learn more and can lead to an increase in sales.
The company dedicates itself to helping clients tell their stories to unlock their full potential. From Karl’s website: My purpose in life is to help people like you build strong connections with the right people so you can positively impact the world. I am YOUR story maker…
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Make Your Marketing Irresistible
“So, what do you do?”
How many times has somebody in a business setting asked you that question? I’ve heard it more times than I care to track because it’s such a worthless question. The person asking it doesn’t honestly care what you do. And it may be fair because you probably don’t care what they do either.
Why?
You haven’t invested any time or money into the relationship. At least not at that stage of your relationship. So, talking about what you do only allows you to label each other and pile on all your preconceived biases about the said profession.
“Oh, you’re a lawyer…?” (Cue silent judgment.) Answering that question does nothing to deepen your relationship with the other person. So, stop asking and answering it.
Why Does This Matter?
- Why you do what you do
- Your mission, vision, and values
- How you do what you do
- The client experience you provide plus the results
- How your business impacts the lives of your clients
Results
How does your business impact the lives of your clients? Let’s break these down further with some examples. As Simon Sinek would say, we’re going to start with why. Many people reply to the question, “Why do you do what you do?” with some form of, “Because I like helping people.”
That’s not what that question is asking. It’s asking what inspired you to pursue your career? The asker wants to hear your story.
My Example:
I’ve been an artist all my life; my dad nurtured my passion for storytelling early on with engaging accounts of his life. After seeing the movie, Toy Story, I was inspired to tell stories with animation.
Then life threw me a curveball. Just before my senior year in high school, I started feeling ill. I was frustrated and scared because I seemed to be wasting away after eight months. The answer came after an MRI. My pediatrician entered; we knew it wasn’t good. My doctor showed me the results. I had two brain tumors!
The news hit me like a punch to the chest. I moved backward in my chair. Before then, I’d been very healthy. I was a competitive swimmer who’d never had the Flu, broken any significant bones, been stung by a bee, or even been bitten by a mosquito! My world reeled. It didn’t feel real. I also felt relieved because we finally knew why I was sick! Fortunately, my family, friends, and community stepped up to help. I graduated on time with cancer behind me.
In college, while studying animation, I participated in a student design competition. I felt connected to everybody at the award ceremony upon hearing the entire auditorium audience laughing at the joke in my animation. The rush I felt signaled that I’d found my purpose in life. I would use animation and storytelling to connect people facing overwhelming challenges with cutting-edge solutions.
To that end, I started Squash and Stretch Productions. We tell exceptional stories for impact, empowering tech, biotech, healthcare, and professional services companies to increase revenue and profits by attracting their best clients using storytelling and animation. Whether your business is B2C, B2B, or even B2G, they’re all H2H, which means Human to Human. And humans tell stories.
So, by helping those companies out, more people improve their lives. Our clients’ businesses do better, we get happy clients, and everybody wins. And it’s a way for me to have a more significant, positive impact on the world. That is my why for doing what I do!
Did you notice how that story didn’t focus on what I do? Yes, that info is in there. But, the majority of the story is about personal experiences I’ve had. It focuses on key life events that shaped who I am today and ends with what is the mission statement for my company and the results of working with me.
So, what about client experience? Why isn’t that included? (Another great question, dear reader.)
That’s because in the story I shared, I’m the hero. But, when talking about client experience, your client needs to be the hero. And you, in turn, are the guide. Otherwise, if you try to be the hero in this part, your client becomes the victim, which is terrible. The victim doesn’t change or grow. They’re helpless.
Also, if you describe your clients’ experiences from your perspective, it ends up being a list of what you do. And, remember, you want to avoid that. So, instead, tell a story about what your clients will experience when working with your company. Doing so is what’s going to differentiate your company from your competition.
“89% of companies compete on client experience as the main differentiator. (Forbes)
In Conclusion:
To make your marketing messaging irresistible to your best clients, stop talking about what you do. Instead, focus on Why, How, and Results.
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
Be A Story-Teller
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto,
“Believe, Become, Empower.
” Nice Girls DO Get the Sale is an International Best-Selling and Evergreen Book – among the classics;
HIRED! Helped many to secure the job they desired.
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Sales Tips: Are You Ready to Make Your Marketing Irresistible?
- Strive to connect heart-to-heart and mind-to-mind by sharing stories.
- Authenticity and integrity sell the best.
- Ask questions that will produce insight about what others hold essential.
- Request clarification for anything you do not understand 100%.
- Speak to the interests of others.
- Ask new acquaintances about their desires for improvement.
- Inquire about how your prospective clients envision improvement.
- Ask your contacts if they ever considered a specific idea and follow up with ‘why’ to their response.
- Usage of the above suggestions will serve to make your marketing irresistible.
- Celebrate Success!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth.
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving, high-performing cultures.
Growth Hackers – Helping businesses worldwide grow with lead generation, growth marketing, conversion rate optimization, data analytics, user acquisition, retention, and sales.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top-rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Simma Lieberman “The Inclusionist” helps develop inclusive leaders from the inside out to champion diversity and build equitable, inclusive cultures at every level.
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform. Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.
