What Does Your Sign Say?
Would you be attracted to a gas station that advertised 20% more?
Probably not!
But that is precisely what the sign said at the corner station as we passed by in our car. We never slowed down to ponder buying there but we did laugh! In very small print and underneath the words, 20% more, we saw fine print speaking of cleaning products that are 20% more. We guessed they meant the container held 20% more product, but we will never know.
Observation is what will improve your business in many realms. Learning from the mistakes of others as well as the better things they do will instruct us on the what and how to implement for our own business.
When it comes to marketing messages, meeting with clients, and creating signs, it is wise to ask others for their input on what the message means to them. In this way, you will avoid the error of the sign seen at the gas station. Anything that may be taken in the wrong meaning will be avoided.
The same is true with interviewing. Prior to your next appointment, consider the tough questions previously asked or ones you know will be forthcoming to create a message that contains the right meaning in an honest tone.
By carefully monitoring all you do, you will be far more likely to attract the Smooth Sale!
Attend Summer Sales School – many courses from which to choose!
We have an excellent collaboration of sales professionals to help you jumpstart business and build a returning and referring clientele. Check out the roster of classes to choose the best for you.
Read Additional Sales Techniques:
(Paperback and Digital formats)
International Best-Seller:
Nice Girls DO Get the Sale: Relationship Building That Gets Results
and
Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.
