Delivering Outside Your Comfort Zone
Have you ever been asked to deliver on something with which you have little interest or comfort but knew you had to say “Yes”?
The experience was mine twice as I was getting my business known. Lack of comfort was an understatement but I knew i had to rise to the occasion.
One instance I was asked to speak on the subject matter of documentation. The reason i originally entered the sales arena is because documentation is hardly a requirement except for handing over a contract at the end of the sale. The rest of the paperwork belonged to management. What did I do when asked to deliver the workshop? I put a sales twist on the subject matter. In this way I could share human interest stories with the audience to engage them and know that my evaluations would be sound.
During a first time experience as a speaker, I followed well-known others. It felt cold on the stage so on the spur of the moment, I decided to play TV host. I took the microphone and went into the audience to ask who had a sales problem that they would like to resolve on the spot. Everyone was eager. After the conference, I learned the feedback received was I out-performed the better known speakers.
The commonaltiy between these two events was getting to the core of what the anticipated audience needed and desired. The next time a request comes your way where a tiny bit of fear sets in, don’t think of you but think of your audience. Say yes and deliver to their interests. You will do well and be glad that you took the risk to say YES!
Your outcome will be a happy audience ready to purchase further services. It will be a very Smooth Sale!
For more information read:
Nice Girls DO Get the Sale: Relationship Building That Gets Results,
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.
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