How to Use Speaking
Speaking well will help you to advance your career as well as grow your business. Expressing yourself with confidence will attract the right attention enabling the achievement your goals.
Note: Today’s Guest Post is by Janis Petit
Getting more clients is usually the biggest challenge for most entrepreneurs. Lack of sales can result in frustration, struggle, stagnation and even yielding to thoughts of quitting. One of the most common reasons for this is that you may not be promoting your products, programs and services often enough.
One of the reasons many small or solo entrepreneurs do not promote is because they aren’t sure what will work or they don’t want to feel like they’re being pushy or “salesy”. Another reason may be that they are not actively promoting. Speaking is the fastest, easiest way to catapult your business to a whole new level and have clients seek you out.
Developing a speaking strategy can fill your business with eager clients very quickly. It works perfectly whether you’re just starting out or have been in business for some time. In fact if you’re at the starting gate, pick up the phone this week and start calling local organizations whose members are in your target market and offer to speak at one of their meetings.
Before you seek out speaking opportunities, you’ll want to prepare so you get the results you want by creating a signature speech or presentation that gets people interested in working with you.
Here are a few ideas to help youl get started.
– What are the top 3 problems people in my market have that I can solve?
– What are the top 3 mistakes people make that create these problems?
– What are the top 3 results I can deliver?
Now develop a 45-minute talk that explains these problems, the mistakes people make that get them there, and the changes that will eliminate these problems. Start with your story or the story of a client who you have successfully helped navigate the path from problem to result. Conclude your talk by mentioning the programs or products that help you clients achieve these results.
Even if you are not permitted to “sell from the stage” you can offer people a wonderful gift–your giveaway–in exchange for their name and e-mail address so you can add them to your subscriber list. Or you can offer the first 5 people who approach you after your presentation an opportunity to pick your brain in a “complimentary phone discovery session”.
These efforts will provide ?additional: subscribers, website traffice, followers online, leads, clients and greater visibility in your market. All of this translates to increased income. I’m going to challenge you to make this a key marketing strategy in your business and you’ll easily fill your business with eager clients who are excited about working with you.
Questions? To learn more about how you can turn speaking into sales, join me and 7 other top experts at the Speaking to Sales Online Conference. For more information and to register, please visit: http://bit.ly/Speak2GetClients
For more information on how to apply these great tips read:
