Working the Room
We were at a family gathering including friends of relatives, many of whom I did not know. A younger member of the family said to me, “Show us how you work the room.” A smile overcame my face as I happily went about meeting all of the people with whom I was not already acquainted.
A young man in his 20’s recognized my name having previously heard I was the author of a sales book. He had just entered the sales arena and is anxious to learn as much as he can. The high point for me came when he whipped out his iPhone to purchase and download the Kindle version of Nice Girls DO Get the Sale. It’s a great feeling to know you can help others coming up behind you and hopefully help them through the learning curve more quickly than you climbed it yourself.
By the end of the evening, quality conversations were had with many, and an opportunity was found to have spoken with everyone in the room. After the party, another young man, an entrepreneur in the tech field, asked a relative for my email. He promptly sent a request for an appointment to talk about business.
The moral of this story is, wherever you go, show interest in everyone before you ever talk about yourself. Get an idea of where the other person’s interests lie. You are then easily able to share information about you that will motivate further conversation. It’s always possible to find your next job or client this way. You just never know who might be in the room.
When you work the room well, you find the Smooth Sale!
Read Additional Sales Techniques:
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Nice Girls DO Get the Sale: Relationship Building That Gets Results
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