Building A Lifetime Clientele
Upon teaching a business development class, a student, “Rosie” said she has a lifetime clientele. Intrigued, I asked her what it looks like.
Rosie then explained she is a photographer. The new client usually begins at the time of the wedding. From there it progresses to babies, children maturing and eventually taking pictures of their weddings, too. Rosie is old enough to also be photographing the grandchildren. Hence she has a lifetime clientele. She was congratulated on her incredible success.
Those seeking to get hired and gaining employment should also think about the company’s returning and referring clientele prior to the interview. Will your intended role make a difference in that aspect? If so, the hiring company wants to hear about it.
The goal of any business should be to build a returning and referring clientele. The ultimate achievement is your clientele, in essence, becomes your salesforce. Then building business truly becomes a Smooth Sale!
Available on Kindle and in Paperback
International Best-Seller:
Nice Girls DO Get the Sale: Relationship Building That Gets Results
and
Best-Seller:
HIRED! How to Use Sales Techniques to Sell Yourself On Interviews.
