NOTE:  This post is part of Nina Amir’s Blog Tour for How to Blog a Book
In regard to career and job seekers, a blog is an excellent way to be seen by many.


How to Increase Sales with a Blog and a Book

In today’s tough economy, every business—new or established—needs a way to move ahead of the competition both online and off. You can accomplish this by writing a blog and a book. Better yet, work smart and blog a book.

It’s a well-known fact that a book serves as the best business card you can hand out. As soon as you tell someone you are an author or show them your book, they consider you an expert or an authority in your field. You automatically command more respect than others with similar credentials. For this reason, if your competition has not authored a book, you will have an easier time capturing more market share.

A blog, on the other hand, offers you and your company the most efficient way to turn a static website into a dynamic one that quickly increases your business’ discoverability in the search engines. A static site works like a brochure in cyberspace; it never changes and does not attract customers and clients. A dynamic site offers new content all the time. The more content you produce and publish on your blog, the higher up in the search engine results pages your site will move. The reason for this is simple: Each post contains keywords and keyword phrases that search engines catalog. This makes your site more easily found when someone searches for those terms in, for example, Google’s search engine. This means that when someone conducts a search for something relevant to your company, for example, real estate agents in Los Gatos, CA, they will find your business listed in those coveted top 10 items on Google. Why? Because you have produced a ton of blog posts that contain the words real estate, real estate agent, and Los Gatos, CA (which is where your business is located), as you were blogging.

If you blog a book, you produce the first (or second draft) of your book while promoting your company at the same time. To accomplish this, you:

  1. Choose a topic that best supports you and your company.
  2. Map out your book’s content.
  3. Write your book in blog-post-sized bits (250-500 words) in a word processing program 2-5 times per week.
  4. Copy and paste these post-sized bits into your blogging program and publish them each time you write a post.
  5. Edit and revise the first draft when the manuscript is complete.
  6. Hire a professional editor to polish it up.
  7. Hire a professional designer to produce a printed book (and an ebook, too, if you like).
  8. Get your book published.

When you are done, you will have a book and a ton of content on your website that will have moved you up in the search engines. You will quickly and easily have written (blogged) a book, thus turning yourself into an author expert, while promoting your company and increasing your online visibility at the same time.

Nina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose. 
The author of How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books), Nina has also self-published 10 short books, including the How to Evaluate Your Book for Success and 10 Days and 10 Ways to Your Best Self. A sought after editor, proposal consultant, book and author coach, and blog-to-book coach, Nina’s clients’ books have sold upwards of 230,000 copies and landed deals with top publishers. The founder of Write Nonfiction in November, she writes four blogs, including Write Nonfiction NOW!, How to Blog a Book and As the Spirit Moves Me, and appears weekly on the Dresser After Dark radio show.


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