Do you use leverage in your business?
This question was asked of me by two men. Interestingly, I used this term in conversation with women and they did not understand what I was referring to. This is a very important concept and will help you to remain focused on the work that brings in the better revenue.
To begin with, we all are doing tedious tasks. Interview potential virtual assistants for help with the things that eat up your time. Perhaps you need part time staff to tend to administrative matters while you meet with clients.
The best example is to create once and duplicate many times over. This process can be in the form of writing a training manual to help future employees. You can create products to sell on your website to attract new prospects as well as for marketing to audiences where you network, vendor or speak. You can transform an article into a speech plus combine multiples of articles and turn them into a book.
In today’s high tech world, break down your thoughts into 140 characters and put them into a tweet. My suggestion though is use it to further your brand in a helpful way rather than telling everyone you are about to eat lunch. You will quickly build thousands of followers with thoughtful messaging – leverage at its finest (for now).
By utilizing your time in a highly efficient manner, you will be able to concentrate on revenue streams, your niche market turning prospects into clients. The thoughtful messaging will build relationships, help you to market to thousands, close more sales and the business development process will become a Smooth Sale!
