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Attract the Right Job or Clientele:
Compare Halloween to Sales for Sweet Results
Salespeople are accustomed to sales going awry, while other times they magically expand, which makes the experience a type of ‘Trick or Treat’ scenario. In honor of the holiday, our blog offers some insights to compare Halloween to sales for sweet results.
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Compare Halloween to Sales
Image by Geralt via Pixabay
Dressing Up
Halloween has most people dressing up in costumes that can scare some or bring a smile to others. For those new to the sales profession, it is a scary position to partake in. And salespeople do tend to dress up—not quite in costume as we know it—but to portray someone already successful, even if they are at the beginning phase.
Trick or Treat
In the former days of ‘cold calling’ territories, I used the trick-or-treat method, handing out miniature candy bars to everyone I met in hopes of generating introductions to the CEOs. It was as if a magic wand was waved, and I was frequently led into the executive suite.
On the treat side of the equation, after a sale was made, I would reward the clientele with a meal at a reputable restaurant, for which each was highly appreciative. Moreover, after a large sale was complete, I would send a gift box of fruit and delicacies for the entire team to enjoy. Treats, plus checking in after the sale to ensure everything was in proper working order, influenced additional business.
The Ghost Factor
Many sales representatives with whom I worked did not want to put in the extra effort to do the following after the sale:
- Periodic follow-up to ensure everything works properly.
- Inquire if the client has concerns.
- Introduction of new possibilities.
Due to ‘ghosting’ their clients by the lack of follow-up, they soon lost clientele and had to seek new employment.
The ‘Treat’ Factor
When salespeople check in with their customers, the clientele views the extra effort almost as a treat in itself, since not many salespeople do so. Respect, handling unforeseen and unwanted circumstances promptly, plus inquiries about how the products and services may be helping the company differentiate itself successfully. Outstanding service is a treat to behold for companies.
Uncover the Fun
Professionally, personal communications plus the sharing of stories are typically a welcoming factor for further business. Upfront, ask the prospect or client what they will be doing for the holiday, listen carefully, share laughter as appropriate, and wish them a wonderful time. A relaxed attitude influences more sales!
Conclusion: Compare Halloween to Sales for Sweet Results
There are two sides to almost every possibility, and our duty is to weigh them both and craft the better approach. Most important is not to hide behind who we think we are to portray, as if in costume, but to be ourselves —open, honest, and friendly. It is the only way to generate an open and honest conversation. Moreover, honesty eliminates the ‘trick or treat’ episode of sales, to instead lead to the treat of a sale. After business concludes, delivering a treat to the client as a thank you is always greatly appreciated.
For more Insights, visit Elinor’s Amazon Author Page
Communicate to Attract Interest
Be A Story-Teller
“Believe, Become, Empower“
Related Blog Stories:
Tasteful Humor Sells Best
Hide Behind A Mask or Be Seen
Observation Offers Ideas
Sales Tips: Compare Halloween to Sales for Sweet Results
1. Commit to your long-term vision for accomplishment(s), including working for the greater good for everyone to feel the ‘win.’
2. The heartfelt approach by welcoming input from prospects, clients, and staff will typically accomplish much.
3. Acknowledge the more appealing ideas and deepen the conversation to enhance the outcome.
4. Request feedback from staff and clientele regarding their concerns while conveying willingness to address them.
5. Never underestimate anyone’s novel ideas; remember that each person and country operates differently.
6. Share favorite learning moments with peers and current clients to improve client engagement.
7. Habitually seek out new ways to improve engagement for business growth as you venture into the unknown to seek new possibilities.
8. At the end of all communications, ask team members involved if they have questions to ensure clarification.
9. ‘Don’t give up – find a better way!’
10. Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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