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Note: Today’s Infographic, “13 Incredibly Surprising Email Personalization Statistics,” is provided by Kimberly Maceda a Content Writer for ActiveTrail. She writes for some top online marketing sites. She also provides blogging advice on email marketing and marketing automation. Activetrail is a leading provider of professional-grade email marketing and automation software for growing businesses. Review the Infographic first, and then read Maceda’s added words of wisdom beneath.
Infographic by ActiveTrail
Kimberly’s Insights About Email Personalization Statistics
Kimberly emphasizes the question, “Are emails flooding your inboxes?” That’s common nowadays. If it’s happening to you, then your prospective customers are experiencing inbox saturation. With personal, work and promotional emails coming in every single day, it’s no surprise that businesses are coming up with different ways to stand out.
What’s one way for your email to catch the attention of your audience? Personalized emails! And, that doesn’t just mean you need to put their first name in the subject line. Let their focus quickly linger on your email with a little-personalized touch.
How do you do this? Well, you have to check if your email marketing automation software can segment your subscriber list. Some even help you personalize your email campaigns. It is easy to set-up and execute. You can implement it on your next promotion!
The above Infographic reveals the advantages of personalizing your emails. Numbers don’t lie. Review again with a dive down into these statistics to back up your strategy!
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