Photo by Mateus Campos Felipe via Unsplash

Note:  Today’s collaborative blog asks, Do You Need to Refine Your Branding Program? 


Attract The Right Job Or Clientele:

Review Your Branding Program

Your company is in the black, and that is something of which to be proud. You are busy looking at different avenues to bring in more profit, close to increasing your current product or service prices. Have you ever asked how aware are potential customers of your brand? If you ask the person in the grocery store if they ever heard of your company, will they answer yes? Billboards can be too expensive, and advertising space in the newspaper does touch a few people. Still, more inexpensive ways are available to get the job done, if not better.

Social Media

If your company is not already on social media, get on there fast! Your target market from five years ago might not have been so influenced and active on social media. But, just as evolution shows us, your current target market does not have the exact attributes. Studies showed that the average person spends more or less two hours a day on social media sites. The more apps your company can be on, the better. Blast out your promotions, reviews, and how-to videos on the sites. 

Social Media InfluencerImage by Gerd Altmann from Pixabay 

Be seen and found for robust business.

Branding at its best.


You can partner with another company that already has strong brand awareness. Many companies use this tactic on social media platforms like Facebook, where they partner with other brands and sponsor prices on competitions. If the customers find the company you collaborated with trustworthy, they will start associating your company with them in the same light. So you are already on your way to building trust with potential customers.  All of the above enhances your branding program.

Social Media Influencers

Social media influencers are social media users who have created credibility in a specific industry. They already have thousands of followers who trust their judgment. Do your research and find the perfect social media influencer with whom to partner. Then, send your products to them to try and review. Make sure that they link your company’s social media pages in their posts or tweets. 

Image by Gerd Altmann from Pixabay 

Sponsor Event

Get in touch with the community! There are hundreds of events happening every year. Do your research and see which events will associate best with your company. A no-brainer is school events as your future clients (although still young) and potential clients walk around. Even if you cannot sponsor the whole event, any promotional items given out on the day will boost your brand. Promotional items do not have to be expensive. But do try and be unique, like giving out custom logo tumblers to help enhance your branding program.


SEO (search engine optimization) focuses on how high your company’s website ranks when searched in the engine. There are multiple ways of increasing your rating if your rating is currently low.  One way is to use the right keywords in your campaigns. It is human nature that we usually pick the first option, and this is no different for customers when they do searches on Google.

Brand awareness is a phenomenal marketing strategy that will ensure that everyone knows who you are. It will make launching new products or services a breeze. It created an association, trust, and credibility. By incorporating the suggestions above, more people will take note of your branding program.  In turn, sales and your bottom line will improve.

For More Insights: Visit Elinor’s Amazon Author Page

Click This Link to See All Four Smooth Sale Courses and Workbooks:

  1. Create the Smooth Sale (returning and referring)
  2. Inspired Quotes for Business and Life
  3. The Smooth Sale Get HIRED! Course and Workbook
  4. The Smooth Sale Course for Entrepreneurs and Salespeople


Your Branding Program ~ Related Blog Stories:

  1. See Improved Results When You Refine Focus
  2. Are You Ready To Increase Influence?
  3. 5 Tips For Making More Sales via Social Media


Today’s insights are provided to help you achieve the Smooth Sale!


LinktoEXPERT  “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.” 

Kred  Connect with top rated influencers to learn from and grow your networks.

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BizCatalyst360  Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth

Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.  

WebTalk is the one-stop platform Build your marketplace and grow social connections. 

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

SalesPop!   Purveyors of Prosperity; how to compete against yourself to excel in your career.

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