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Attract the Right Job or Clientele:
Do You Treat Communications As the Precursor to Future Sales?
We each have a unique communication style and preferences for connecting with others. However, at the core, realizing that the potential outcome of doing business is at stake makes it necessary to review strategies, approaches, and techniques regarding our communications. Hence the question, ‘Do you treat communications as future sales?’
The idea evolves as podcast opportunities appear to be more prevalent. Being a guest combines the two themes of communicating to attract attention to our work and utilizing the social media platforms that match our style. When we put ourselves in front of the public, what we say, emphasizing select words, our tone of voice, and how we communicate, will either increase or decrease business growth.
My Story
Over time, new options for communications appear, and it’s in our best interests to learn which ones will best enhance our work. Most notably, we must appear professional, credible, and trustworthy – and our words must be consistent plus easy to understand. Adhering to the ideal will contribute to an increase in clientele.
Wherever we meet people online or in-person, plus our method of communication, opportunities arise when done well. Accordingly, corporate will benefit by having specialty trainers visit corporate to train staff on better techniques for communication as it affects all areas of business, including:
- Facial expressions
- Body language
- Choice of words
- Tone of Voice or written word
- Conveying interest in the other parties.
Entrepreneurs can achieve far more after investing in appropriate training for themselves. Classes to consider are:
- Public Speaking
- Sales
- Social media communications
It’s essential to ensure that we eliminate one frequent error: making assumptions. Even a casual statement such as, ‘You could benefit from…’ No one knows that for sure until they test it out individually. And just because one person or company may benefit, it is not an insurance policy that all the others will as well.
Communication excellence, whether spoken, written, or visually expressed, is essential as it influences future business. As we communicate, others observe us and take in what we say on multiple levels, making it essential to come across as professionally friendly and credible.
Your Story: The Precursor to Future Potential Sales
The sales cycle begins and ends with our communication style. Upfront is the introduction that includes the who, what, and why aspects, indicating who you are and what you represent. Those who garner interest upfront are the ones who research the client, their competitors, and the industry ahead of time. Doing so builds credibility upfront, and the task is to continue building it.
Prospective clients want to believe they can trust you, so credibility is vital. Changing the facts never works – unless – you take ownership of errors on your end. A sincere apology will keep the door of opportunity open.
Upon proceeding through the sales cycle, one of the better ways to begin a new conversation is to inquire whether anything has changed since you last spoke. Because if you don’t and instead attempt to sell based on the previous statements, you will be quickly dismissed. By learning about the new, you can easily update and target what you have in mind to their interests. But never assume doing so; ask whether what you can offer will meet their needs.
The sales philosophy is to attain 3-5 mini agreements, such as ‘Yes,’ before completing the sales cycle. Ensure you use a pleasant tone of voice and are available to answer questions that may arise. Every step adds to credibility and trust, making you more likely to receive a nod of agreement and a date and time to complete the sale officially.
In Conclusion: The Precursor to Future Potential Sales
Patience, due diligence, and respect for prospective clients will help you advance through the sales cycle. Rarely is it a straight and easy path, but the willingness to work through the kinks plus the details with your prospective client is more likely to help you earn the sale. It’s essential to review whether you treat communications as the precursor to future potential sales.
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Communicate to Attract Interest
Be A Story-Teller
“Believe, Become, Empower“
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Sales Tips: The Precursor to Future Potential Sales
- Remember that the sale is not about you; it’s about your prospective clients.
- Follow up promptly on all promises and inquire whether your prospect has everything they need.
- Inquire what else your prospect may need to make a favorable decision for their company.
- Should a delay occur, immediately advise your prospect, provide an alternative date, and ask permission to proceed.
- Ask for last-minute details to ensure the delivery or implementation is precise and timely.
- Check after delivery to ensure everything meets expectations and, hopefully, better.
- Strive to deliver the best customer care you may moving forward.
- Strive for repeat business, referrals, and testimonials.
- Consider providing a loyalty program of free offerings for your loyal clientele.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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