Attract the Right Job Or Clientele:
Do You Want Four Tips for Writing an Attractive Job Description?
If you want to know how to attract job applications to new positions when available, this content is for you. When it comes to a new business, you will need staff to assist in making it run smoothly. What’s most important is incorporating an engaging and honest job description that entices qualified professionals to apply.
Our guest blog offers four tips for writing an attractive job description. Should you be doubtful, experiment; we believe you will be happy you did once the applicants start coming through!
The job search process can be tedious for candidates and employers alike. The best job description sets expectations for both parties, helping to make the interview process smoother and more effective. You can find the best-qualified candidates for your open positions using the tips below.
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Four Tips for Writing An Attractive Job Description
- An Attractive Job Description Begins with Using A Clear Job Title
Job titles help candidates efficiently scan employment listings. It may seem obvious, but some businesses use creative language in the job title to make their postings stand out. Believe it or not, this tactic can sometimes prompt a negative reaction from candidates. Including words like “rockstar” and “guru” in the job title can give job seekers the impression that you’re not looking for serious candidates like them. Worse, you might appeal to the opposite candidates that you want for the position.
Try keeping job titles grounded to appeal to candidates looking for an authentically professional workplace. A clear job title should be accurate and concise, only including essential words to convey the nature of the work. Use familiar, industry-standard titles that candidates readily understand as well. This technique should increase the likelihood of your posts appearing in job seekers’ search results rather than remaining hidden in the digital pile.
Job descriptions typically use bulleted lists that don’t include pronouns. If you utilize pronouns, focus on “you” and “we.” Using these words makes it easier for readers to imagine themselves working for your company. By engaging candidates’ imaginations, you can make them more eager to join your team.
Speak about your company using “we,” “us,” and “our” to convey that you’re a team working together and looking for someone who will make a great fit. Rather than saying, “They will collaborate with team members,” write, “You will collaborate with team members.” Instead of speaking in the third person, you directly address the person viewing the description.
2. Write Directly to the Reader
Job descriptions typically use bulleted lists that don’t include pronouns. If you utilize pronouns, focus on “you” and “we.” Using these words makes it easier for readers to imagine themselves working for your company. By engaging candidates’ imaginations, you can make them more eager to join your team.
Speak about your company using “we,” “us,” and “our” to convey that you’re a team working together and looking for someone who will make a great fit. Rather than saying, “They will collaborate with team members,” write, “You will collaborate with team members.” Instead of speaking in the third person, you directly address the person viewing the description.
3. Describe Key Job Functions
Another tip for writing an attractive job description is to describe the position’s essential functions. You want to portray the work accurately, but excessively listing responsibilities can misrepresent the job and draw each candidate’s attention to minor details rather than the duties at the heart of the job.
If you have employees currently in the role you’re writing for, ask for their feedback on the description. This discussion will help ensure the job description aligns with the reality of the work. It’s a good idea to update job descriptions annually to maintain accuracy.
4. Reconsider the Requirements List
Tailor the requirements list to attract rather than discourage qualified applicants. List the minimum required skills for the job, then remove any skills they can learn on the job from the list.
Writing an accurate job description is one of the top ways small businesses hire quality employees. Don’t overemphasize certifications if they’re not necessary. Clarify for the job candidate and yourself the difference between essential and desired skills, knowledge, and experience they should possess.
In Conclusion: Four Tips for Writing an Attractive Job Description
Each step of the recruitment cycle helps build rapport, and the first stepping stone of the candidate’s job-seeking journey is reading the job description. A positive overall experience can help you land your top-choice candidates. Use these tips to write an engaging job description that makes prospective workers excited about the job. You will be getting new candidates in no time!
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Sales Tips: Four Tips for Writing an Attractive Job Description
- Instead of hastily writing a job description for new candidates, consider what you enjoy most about the company and how it is helping your career.
- Hold a team meeting and request similar input from each member and verbiage they might suggest for the job description.
- Ask for specific verbiage to capture further interest for writing an attractive job description.
- Recapture the words for postings after hearing common themes in the job description discussion.
- Should teamwork be essential, emphasizing diversity and inclusion is prominent within the company will encourage similar-minded applicants.
- If a specific discipline is necessary for the position, emphasize its importance and how the candidate may assist the company accordingly to empower writing an attractive job description..
- Make it easy for candidates to apply.
- At the start of the job interview, ask the candidate what specifically caught their interest and why.
- Request examples of the candidate’s previous work that may apply to the current opening.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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