Attract the Right Job Or Clientele:

Some people view business as a mere transaction while others see it as a process for developing relationships. Blending the two thoughts will see more people will doing well in their endeavors.

My Story

Being in business requires on-going learning. Old ideas sometimes transform, or, they combine with the new thought of the day. Sales management and peers were always discounting the prices in their portfolio as anxiety to make the sale overtook common sense.

Witnessing how people sold at my first job, I wondered:

  • Doesn’t one need to make more sales to make quota when offering deeply discounted pricing?
  • If the sales representative doesn’t see the value, why would their prospective client?
  • Selling at the bottom level produces little commission, so why bother?

Those initial thoughts matured by my fourth job. One talented salesperson instructed me on how he was able to sell at list price and earn bonuses at every opportunity. You can bet I paid attention and followed his instruction. I blended my style with his suggestions.

At the start of each new conversation, I would explain how our portfolio was one of the more expensive. The statement was quickly followed by the question, “Does price or service hold more importance for you?” Hearing the answer of ‘service,’ I had the green light to sell at the higher price, and I explained how I excelled in servicing accounts.

Build value into what you are selling from the start.

The second component of doing business is most see it as nothing more than a transaction. In this mode, there is no reason for clients to give their loyalty. Compassion thought, and understanding all drive further sales. My practice of sharing stories to find commonality served to build relationships and a human connection with my clientele. Don’t be fooled; business is personal. And when you conduct business person-to-person, the reward is the development of a loyal clientele.

Being personal first applies to the online world, too. For example, I’m very turned off by people who continually tweet, ‘buy, buy, buy.’ However, I’m intrigued by those who post inspiring, motivating, and helpful Tweets as well as beautiful artwork. Becoming familiar with one another upfront takes time and seems senseless, but this is what builds loyalty and friendship. The promotion of one another lifts off, and more people learn about us. It may appear to be a slow start but proves to be well worth it in the end.


Your Story

Now that it is almost year-end think about your more favorable sales over the past year. Did you merely transact business similar to a robot, or do you have some fond memories of working with your clientele?

One secret to continued success is to focus on the positive. Create a list of the clientele that gave your best moments. List adjectives next to each that describe the experience. Review the list for commonalities. Next, think about how they differ from the rest.

Are there signals indicating the more enjoyable clientele? Will business improve if you attempt to focus on those you like best? Will business become more memorable by changing the focus from transaction to personal?

Now give due consideration to how you post content online. Are you continually attempting to sell, or are you providing helpful insights? You will know if your balance of the two is adjusted correctly when your name appears on more and more lists of varying types.

In conclusion, when interactions became more personable, the value increases significantly in the eyes of my clientele. It’s best to put your personal best first to avoid the need to deflate the price. Done well, you establish credibility and receive glowing testimonials.

Sales Tips
  1. Have friendly conversations with clientele
  2. Inquire as to how you may be of help
  3. Ask for the type of service clients prefer
  4. Describe how you help your current clientele
  5. Ask if your style is of interest
  6. Proceed by inquiring for the reasoning to have a meeting
  7. Share stories as they come to mind during conversation
  8. Instead of telling, ask ‘what do you think about…?’
  9. Match values and priorities to enjoy your clientele
  10. Celebrate Success!

 

For More Insights:   Visit Elinor’s Amazon Author Page

“Communicate to Attract Interest”

Nice Girls DO Get the Sale is an International Best-Seller and Evergreen. https://amzn.to/39QiVZw HIRED! How To Use Sales Techniques To Sell Yourself On Interviews is a best-seller. https://amzn.to/33LP2pv Visit Elinor Stutz' Author Page on Amazon: https://www.amazon.com/Elinor-Stutz/e/B001JS1P8S

               Be A Story-Teller

 

 

As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired. 

 

 

Today’s insights are provided to help you achieve the Smooth Sale!

RESOURCES FOR PERSONAL AND BUSINESS GROWTH: 

Advisorpedia  Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.

BizCatalyst360  Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth

CatCat Build your future one skill at a time.

For Book Lovers Only   For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.   

GetCiara  Make remote your unfair advantage.

Greg Jenkins Consulting LLC Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.

Inclusion Allies Coalition   “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.

Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.

Kred  Connect with top rated influencers to learn from and grow your networks.

LinktoEXPERT  “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.” 

Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.

SalesPop!   Purveyors of Prosperity; how to compete against yourself to excel in your career.

Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.

Vunela  Provides a unique opportunity to view Videos and read articles by World Leaders.

WebTalk is the one-stop platform Build your marketplace and grow social connections. 

Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.

Share This