Note: Dan Coconate provides our blog post, Must-Ask Questions When Choosing A Custom Packaging Supplier.
Dan Coconate is a local Chicagoland freelance writer who has been in the industry since graduating from college in 2019. He currently lives in the Chicagoland area, where he is pursuing his multiple interests in journalism.
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Choosing A Custom Packaging Supplier
At some point, businesses selling products will encounter the age-old problem of how to package their goods. Many choices can be available. However, if you choose a custom packaging supplier for your products, don’t decide before asking the company these must-ask questions below.
Depending on your business and expertise, some might create and construct their product packaging, while others enlist and hire help from suppliers and manufacturers. When you decide to work with a custom packaging supplier, consider a few must-ask questions for the company first. The following questions help narrow your choices to ensure you choose a suitable manufacturer for your business.
What Type of Packaging Do You Sell?
Close your eyes and picture yourself walking down your favorite aisle at the store. How will the packages appear? You probably see folding cartons, corrugated boxes, resealable pouches, tins, Etc. Only some products use the same type of packaging. Ask the custom packaging supplier what kinds of packaging they sell to ensure it aligns with the needs of your products. For example, if you need rigid packaging for luxurious items, don’t choose a manufacturer that doesn’t offer this type of service.
How Do You Print Custom Graphics?
Choosing a packaging supplier that offers custom graphics is to differentiate your products from the competition. How the supplier prints these graphics onto the packaging can help you decide whether to work with this manufacturer. For example, the difference between digital and offset printing might sway your decision depending on your needs. Either choose a supplier that offers both types of printing or find one that uses your preferred option. If you need vibrant colors in your graphics, digital printing is your best choice.
What Is the Lead Time?
The turnaround time to create this packaging is essential to your supply chain management. The sooner, the better is almost always the way to go, but it may not always be the best financial decision (if paying for better service cuts into profits, this can lead to other problems).
Timeliness is crucial for e-commerce businesses because they must ship their products promptly to satisfy customers. Consider choosing a supplier within your region to receive the fastest lead time, but ensure it fits your company’s financial margins first. You may be asking yourself as well if rush production is an option. It may seem like a good idea, but don’t choose a supplier who can’t keep up with your demand for packaging. Remember, this is your business, and you’ll need to be able to stay on schedule too.
Do You Use Sustainable Resources?
Sustainability and eco-friendly practices are just as important factors as any other when it comes to finding a custom packaging supplier. Using sustainable resources allows your business to be more mindful of its carbon footprint. This packaging trend will likely always be around because it suits your business, the supplier, and the environment.
What Is Your Pricing?
When selecting a manufacturer, it is best to compare prices upfront. When selecting a custom packaging supplier, this must-ask question can help you decide between two close options. While pricing isn’t the determining factor, it can help influence your choice. Aside from price, ask what the company includes with the packaging service and whether they sell in bulk.
Don’t choose to go with the first custom packaging manufacturer you find. Compare various companies before making your final decision. Packaging is vital for product and brand representation, so ensure you’re working with a company that aligns with your values, provides excellent customer service, and creates high-quality packaging. Use this guide as a starting point for questions but don’t be afraid to bring up your unique questions or concerns too!
In Conclusion: Choosing A Custom Packaging Supplier
Ensure you have all the answers you need for the desired outcome. Accordingly, you will develop a smooth process for timely delivery and a happy clientele.
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Sales Tips: Choosing A Custom Packaging Supplier
- Before choosing a custom packaging supplier, review all the previous client requests for discussion.
- Recall previous issues to ensure you will not reencounter them.
- Ask peers in your industry about the services they use and will recommend.
- Inquire about satisfaction levels and concerns upon receiving suggestions for service.
- Compare your industry standards to what the packaging supplier has to offer.
- Before hiring a company, inquire about how they handle potential delivery upsets.
- Upon receiving rates from suppliers, compare the services, their value to you, and your budget.
- Ensure the particular type of packaging you may occasionally require will be a non-issue.
- During the first month of a new delivery supplier, request feedback from your clientele to ensure satisfaction.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
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