Attract the Right Job or Clientele:
Content marketers can learn a lot from the online videos featuring new recipes. The moment a food video appears, people drop what they are doing to watch. The sales funnel flipped and today it is all about attraction selling.
Although it’s rare for me to be distracted, I am no different when it comes to seeing the notifications of the latest mouth-watering recipes. Admittedly, I move my attention to trying to memorize the ingredients and the recommended preparation. Just last night, I tried a vegetable recipe that put a smile on my face as it reminded me of a favorite restaurant in Sonoma County, CA.
Further reminiscing reminded me of many years ago when I visited the first organic restaurant, Flea Street Café, in the Bay Area. The owner cleverly wrote a cookbook that features recipes according to seasonal availability of the ingredients and taste of the consumers.
Seasonal Sales Flow
In the corporate arena, most hiring takes place at year-end for the actual jobs to begin in January. Salespeople are trained to project sales throughout the year. Fluctuation in sales is a given. However, there is a seasonal process for maintaining a steady flow.
The first few months of the year, business development comprised of finding potential prospects is essential. By the second quarter, sales usually begin to take hold. And then there is summer where most clients are away at some point on vacation. In September, reality sets in both for salespeople and clientele. Everyone realizes they need to come to terms with the expectations set for them. Accordingly, an increased number of serious conversations begin to take place.
The last quarter of the year is known for being the strongest month for concluding the sales in question. The season includes the big holidays of the year along with food baskets of thanks and invitations to client parties. It is the season of good cheer. One notable difference between the successful and the average salespeople is that the first group is already planning their recipes for success in the following year.
Most people just move along in their career without giving much thought to a yearly plan let alone a long-term career. We are now half-way through 2017, and it will be wise to give due thought to the following questions:
- Are you on track for your yearly goals?
- Are you doing everything in your power to achieve expectations?
- Where may you improve to ensure success at year-end?
Summer is the perfect time to check in with current and prospective clients. Everyone is more relaxed and are pleased when you ask about their vacation plans. This type of call will receive heaps of appreciation. The advantage is you will be far more likely to enjoy a serious meeting come September, and by December finalize business.
Promise yourself that in the last month of this year, you will create a flexible plan for achieving goals and milestones in the following year. Get into the mindset of your clientele. Consider how you may apply the joy of each season to the work you do. Referencing the season is a great conversation starter and will increase curiosity about what you have to offer. It’s akin to offering a tasty video recipe appropriate for the time of year.
A more sobering thought is that by maintaining a daily running task list, you are more likely to celebrate the year-end holidays with joy each year. As the last month begins, it becomes the right time to start planning the entire next year.
My tasty recipe for sales success is to have candy bars available on holidays for those who work the front office and to send a tasty gift basket whenever a sale is made.
- Mid-year analyze where you are and need to be by December.
- Ramp up activities to develop additional business and alleviate year-end stress.
- Exchange insights with trusted peers.
- Casually call prospective clients to learn of their vacation plans.
- As you make calls, ask for the best time to have a follow-up meeting.
- When the meeting date arrives, inquire about the client’s vacation.
- Assess where tweaks are necessary for an improved follow-through.
- Exchange ideas with peers.
- Commit to strengthening your weaker areas.
- Celebrate Success!
Following these guidelines will lead you to the Smooth Sale!
A previous blog provides additional insight for New Age Marketing and Sales Ideas
For More Insights: Visit Elinor’s Amazon Author Page
“Communicate to Attract Interest”
As the CEO of Smooth Sale, after her near-death experience, Stutz adapted the motto, “Believe, Become, Empower.”Nice Girls DO Get the Sale is an International Best-Selling and is Evergreen – among the classics; HIRED! Helped many to secure the job they desired.
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
Advisorpedia Publishes information to help advisors build their practice, and those having interest in the markets choose investments, and find inspiration.
BizCatalyst360 Presents a life, culture, and biz new media digest serving as a hub of creative expression and personal growth
CatCat Build your future one skill at a time.
For Book Lovers Only For Book Lovers Only introduces you, the book lover, to new and exciting authors and works of fiction and non-fiction.
GetCiara Make remote your unfair advantage.
Greg Jenkins Consulting LLC – Helping organizations realize the value of diversity to build inclusive, evolving high-performing cultures.
Inclusion Allies Coalition “Everyone is welcome here.” Learn more to train teams, and join the advocacy program.
Internet Advisor Find the internet service right for you among 2083 internet providers across 36,380 cities, plus Cellphonedeal compiles great deals on phones, plans, and prepaids to furnish you with the best options in your area.
Kred Connect with top rated influencers to learn from and grow your networks.
LinktoEXPERT “It is not who you know – it is who knows you and what your expertise can do for them plus understands the value of hiring you.”
Lotus Solution LLC Helps organizations create diversity and inclusion to ensure a fair and just workplace, through customized consulting, training, and keynote speeches.
SalesPop! Purveyors of Prosperity; how to compete against yourself to excel in your career.
Vengreso Provides easy-to-follow on-demand sales training for LinkedIn.
Vunela Provides a unique opportunity to view Videos and read articles by World Leaders.
WebTalk is the one-stop platform Build your marketplace and grow social connections.
Women’s Information Network (WIN) An education-and-event-based Global Community of Women Helping Women Worldwide Live Their Best Lives through Celebration, Self-Improvement, and Service.