Note: Our Collaborative Blog offers insights on ‘The Three Genius Ways To Stay Connected To Your Customers.
Gaining a customer is just one small step on the journey to business success. If you want to continue growing and being successful, you depend on customers to keep coming back for more. As such, it is critical to stay connected to them.
Having heart-to-heart and mind-to-mind conversations with your prospects and returning clients serve to build credibility and trust, plus relationships and a thriving business. The ideas below are worthy of serious consideration.
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Three Genius Ways To Stay Connected To Your Customers
How is this possible? You are given a range of technologies and solutions to use to connect with your customers. However, these three ideas may be among the best and smartest:
Social Media
Social media can be an excellent tool to stay connected to your customers. In essence, you try to get your customers to follow you on your various social accounts. From here, you’re able to produce content that encourages them to interact with you. It’s a smart way of ensuring that people are always aware of what’s going on in your business, The bonus is the platforms also opens up a new avenue to conduct customer support.
Some businesses are going one step further and developing their unique type of social media platform. It is possible to create a private social network like Facebook, which can be a place
for your customers to stay connected. Here, you can present users with unique offers and support, while cutting out a lot of the negative aspects of traditional social media. It’s a great idea if you want to try and build a community within your business.
Email Marketing
Email campaigns are excellent at keeping in touch with your customers. Whenever someone purchases something from you, they receive the request to provide you with an email. As a result, you have a direct contact line with this customer.
With email marketing, you can send out newsletters once a month and targeted emails to different customers. The key is to make your emails relevant and infrequent. The more often you email someone, the less likely they will open it and act upon it. Too many emails will probably mean they unsubscribe from your mailing list. Sporadic emails that provide value to your customers will keep them connected to your business and ensure they return for more.
Text Alerts
Text alerts work similarly to emails in that you gain information from your customers and then send them messages. Again, it’s better to be infrequent when texting customers. Otherwise, they feel it’s too intrusive and will want you to stop.
The best thing about text alerts is that they are most likely to be opened by the customer. It means you will get eyes on the message, so you must select what to send carefully. Updates and offers are great ideas. Meanwhile, avoid wasteful texts that don’t provide the customer with anything valuable.
All three of these ideas will help you keep customers in the loop. Consequently, you will be able to keep interacting and communicating with previous customers, enticing them back for more. You will earn new sales from new customers alongside the loyal ones coming back time and time again.
Focusing on these suggestions regarding three genius ways to stay connected to your customers while bringing in new ones will increase revenue, adding to the bottom line. It’s the key to growing a successful small business and larger ones.
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Sales Tips: Three Genius Ways To Stay Connected To Your Customers
- Personalize communications every time.
- Strive to build relationships each stop of the way.
- Ask clientele when they would like you to check back in for updates.
- Note the date and time in your CRM system for punctuality.
- Inquire what is new upon connecting with each person.
- Upon hearing about new dilemmas, strategies, or goals for the person and business, ask how it affects the person’s role, too.
- Instead of selling an idea, ask if they have or would consider what you have in mind.
- Carefully listen to the pros and cons of what they reveal and uncover anything missing from the conversation.
- Reframe an idea to their interests so that you can deliver without any disappointment.
- Celebrate Success!
Today’s insights are provided to help you achieve the Smooth Sale!
RESOURCES FOR PERSONAL AND BUSINESS GROWTH:
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