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4 Ways In Which Public Relations Helps to Make Sales
Note: Boris Dzhingarov provides today’s guest blog, ‘4 ways in which public relations helps to make sales.’ Boris is the found of Dzhingarov.com , TravelTipsor , BlogForWeb, HealthAnnotation and MonetaryLibrary.
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Public Relations Helps to Make Sales
Businessmen with much experience will tell you that public relations can play a very important part in jumpstarting and sustaining sales. Unfortunately, many do not understand how this is possible. To shed some light on the subject, this blog highlights some ways in which PR provides additional help in making the sale.
Drawing Attention To A Product/Service
Many PR tips for startups and developed businesses are available today. The most important idea is to generate awareness for your promoted service or product. Public relations will jumpstart sales by attracting attention. However, PR can be difficult and requires a lot of work as we are faced with “earning” media attention. One strategy is to seek out endorsements from larger brands to get more people interested in your services.
Generating Interest
Public relations takes the process one step further by generating additional interest. This is done through stories that actually sell, and produces genuine curiosity. PR naturally generates more interest due to the medium that is used. A news story will be far more credible than an advertisement.
Online ads surround us and suffocate us. Statistics show that an individual is faced with around 5,000 ad exposures on a daily basis. This is quite overwhelming. Accordingly, ads become ignored. Many reporters sharpen their skills of writing highly interesting and attractive stories with captivating headlines. These skills make media pitching easier and is a very important part of PR. Upon selling a story, sales increase more quickly.
Stimulating A Desire
Press stories that focus on herd mentality, prestige, scarcity and events can create a natural desire in the readers. Desire is generated in PR through various methods, including:
- Using testimonials and case studies
- Solving fears for individuals
- Snowballing – really good press will naturally lead towards even more good press
- Highlighting benefits – instead of staying focused on offered features, the PR specialist will focus on the benefits that are offered for potential clients
Increased Credibility
The one factor to keep in mind is to always focus on building credibility. If people do not believe what you say, a sale cannot be generated. Let’s think about two sites that are identical with one major difference: The first site features icons that highlight press appearances on TV and in large newspapers while the second is lacking in this area. This provides the first site with much higher credibility.
Public relations is a very effective way to strongly enhance credibility in front of current and potential customers. With sound credibility in place, the competitors will find it tough to compete with you.
Conclusion
A public relations service is worthy of consideration for business, as it will empower the effort of increasing sales. Best of all the service will help you to build a recognized brand.
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