Enjoy our guest post by Brian Flax,
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College Electives to Help You Better Run Your Business

Sales speakers and professionals can benefit from going back to school to help strengthen their sales tactics and learn new skills that can be used on the job. In addition to taking traditional classes, online education may be a better bet for those with limited time and busy schedules. Whether you’ve already earned a degree or are going back to school to keep your skills up to date, take a look at these college electives that can help you take your business to the next level.


Attending traditional lectures may be better for sales professionals that have a more open schedule.

Introduction to Sales and Business Marketing

Whether you’re going back to school or taking sales training online, it’s a good idea to start with the basics if you’ve never had formal training before. Start with a business marketing class. You’ll learn the ins and outs of the marketing process, traditional marketing tactics, and Internet marketing that can help take your business to the next level. Think about taking a sales class in addition to business marketing. You’ll learn the basics of personal sales and the face-to-face aspect of the sales process.

Advanced Marketing and Sales Classes

If you have already obtained a degree and want to get more in depth, think about taking an account and territory management class, sales leadership class, or advanced sales course. Class concepts include relationship management, problem solving and negotiation, and even proposal writing. Sales leadership classes focus on the roles of the sales manager, organization techniques, hiring, training, supervising, and sales agent evaluation. If you’re focused more on the management aspect of the sales process, a leadership class may be the best use of your time.


Online courses offer more flexibility for sales professionals with busy schedules, or those looking to fast-track a degree.

Decide whether you’d rather take a few classes to refine your skills or attend a degree program. The choice is up to you and what you feel would better suit your schedule and career goals.

Brian Flax is a freelancer writer based out of the Washington, D.C., area. He is experienced in a variety of topics, including education, earning an online degree, technology, and Internet applications.

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